HeyLead — Autonomous LinkedIn SDR
Your AI sales rep. One command to fill your pipeline.
HeyLead is an MCP-native autonomous LinkedIn SDR that gives your OpenClaw agent the ability to do LinkedIn outreach — find prospects, send personalized messages, follow up, and close deals.
What This Skill Does
This skill connects HeyLead as an MCP server in your OpenClaw agent, giving it 34 specialized LinkedIn outreach tools:
- ICP Generation — RAG-powered buyer personas with pain points, fears, barriers, and LinkedIn search parameters
- Campaign Management — Create, pause, resume, archive, and compare outreach campaigns
- Personalized Outreach — Voice-matched connection invitations that sound like you, not a bot
- Multi-Touch Sequences — Follow-up DMs, engagement warm-ups (comments, likes, endorsements)
- Reply Handling — Sentiment classification, auto-responses, meeting scheduling
- Analytics — Funnel reports, conversion rates, stale lead detection, engagement ROI
- Autonomous Scheduling — 24/7 cloud scheduler for invitations, follow-ups, and reply checks
Setup
Prerequisites
- uv installed (
brew install uvon Mac, orcurl -LsSf https://astral.sh/uv/install.sh | sh)
Configuration
Add to your openclaw.json:
{
"mcp": {
"servers": [
{
"name": "heylead",
"command": "uvx",
"args": ["heylead"]
}
]
}
}First-Time Account Setup
After adding the MCP server, tell your OpenClaw agent:
"Set up my HeyLead profile"
You'll get a sign-in link — authenticate with Google, connect LinkedIn, copy your token, and paste it back. Takes ~1 minute, no API keys needed.
Usage Examples
"Find me CTOs at fintech startups in New York"
"Generate an ICP for AI SaaS founders"
"Create a campaign targeting VP of Sales at Series B startups"
"Send outreach to the campaign"
"Check my replies"
"How's my outreach doing?"
"Suggest next action"
"Enable the cloud scheduler"Typical Workflow
1. setup_profile(backend_jwt="...") → Connect LinkedIn
2. generate_icp(target="CTOs fintech") → Create buyer personas
3. create_campaign(target="...", icp_id="...") → Find prospects
4. toggle_scheduler(enabled=True) → Autopilot outreach
5. check_replies() / show_status() → Monitor pipeline
6. close_outreach(outcome="won") → Track conversionsTwo Modes
- Autopilot — AI handles outreach automatically within rate limits and working hours
- Copilot — Review every message before it sends
All 34 Tools
| Tool | What it does |
|---|---|
setup_profile | Connect LinkedIn, analyze writing style, create voice signature |
generate_icp | Create Ideal Customer Profiles with buyer personas |
create_campaign | Find prospects and build an outreach campaign |
generate_and_send | Send personalized connection invitations |
send_followup | Follow-up DMs after connection accepted |
reply_to_prospect | Auto-reply based on sentiment analysis |
engage_prospect | Comment, react, follow, or endorse prospects |
send_voice_memo | Send voice notes on LinkedIn |
check_replies | Monitor inbox, classify sentiment, surface hot leads |
show_status | Campaign dashboard with stats and health |
campaign_report | Detailed analytics and funnel report |
suggest_next_action | AI-recommended next step |
approve_outreach | Approve/edit/skip copilot messages |
show_conversation | View full message thread with a prospect |
edit_campaign | Update name, mode, booking link, preferences |
pause_campaign | Pause outreach on a campaign |
resume_campaign | Resume a paused campaign |
archive_campaign | Mark campaign as completed |
delete_campaign | Permanently delete a campaign |
skip_prospect | Remove a bad-fit prospect |
retry_failed | Retry failed outreaches |
emergency_stop | Kill switch — pause all campaigns |
export_campaign | Export results as table/CSV/JSON |
compare_campaigns | Side-by-side campaign comparison |
close_outreach | Record won/lost/opted-out outcome |
toggle_scheduler | Enable/disable autonomous scheduler |
scheduler_status | View scheduler state and pending jobs |
create_post | Generate and publish LinkedIn posts |
brand_strategy | LinkedIn personal brand audit and strategy |
import_prospects | Import prospects from CSV |
crm_sync | Sync won deals to HubSpot CRM |
show_strategy | View strategy engine insights |
manage_watchlist | Manage signal keyword watchlists |
show_signals | View detected buying signals |
Pricing
| Plan | Price | Limits |
|---|---|---|
| Free | $0 | 50 invitations/month, 1 campaign, 30 engagements/month |
| Pro | $29/mo | Unlimited campaigns, 5 LinkedIn accounts, cloud scheduler |
Privacy
- Contacts and messages stored in local SQLite database
- AI calls routed through HeyLead backend (Gemini 2.0 Flash) or your own key
- No messages or contacts stored on HeyLead servers
Links
License
MIT