Google Maps Lead Generation
Goal
Generate high-quality B2B leads from Google Maps with deep contact enrichment by scraping websites and using Claude to extract structured contact data.
Inputs
| Parameter | Required | Description |
|---|---|---|
--search | Yes | Search query (e.g., "plumbers in Austin TX") |
--limit | No | Max results (default: 10) |
--sheet-url | No | Existing sheet to append to |
--workers | No | Parallel workers (default: 3) |
Scripts
./scripts/gmaps_lead_pipeline.py- Main orchestration./scripts/gmaps_parallel_pipeline.py- Parallel version./scripts/scrape_google_maps.py- Google Maps scraper./scripts/extract_website_contacts.py- Website contact extractor./scripts/update_sheet.py- Google Sheets sync
Process
Basic Usage
# Create new sheet with 10 leads
python3 ./scripts/gmaps_lead_pipeline.py --search "plumbers in Austin TX" --limit 10
# Append to existing sheet (recommended for building database)
python3 ./scripts/gmaps_lead_pipeline.py --search "dentists in Miami FL" --limit 25 \
--sheet-url "https://docs.google.com/spreadsheets/d/..."
# Higher volume
python3 ./scripts/gmaps_lead_pipeline.py --search "roofing contractors in Austin TX" \
--limit 50 --workers 5Pipeline Steps
- Google Maps Scrape - Apify
compass/crawler-google-placesreturns listings - Website Scraping - Fetches main page + up to 5 contact pages
- Web Search Enrichment - DuckDuckGo search for owner contact info
- Claude Extraction - Claude 3.5 Haiku extracts structured contacts
- Google Sheet Sync - Appends new leads, deduplicates by lead_id
Output Schema (36 fields)
Business Basics: business_name, category, address, city, state, zip_code, phone, website, rating, review_count
Extracted Contacts: emails, additional_phones, business_hours
Social Media: facebook, twitter, linkedin, instagram, youtube, tiktok
Owner Info: owner_name, owner_title, owner_email, owner_phone, owner_linkedin
Team Contacts: JSON array of team members
Metadata: lead_id, scraped_at, search_query, pages_scraped, enrichment_status
Cost
| Component | Per Lead |
|---|---|
| Apify Google Maps | ~$0.01-0.02 |
| Claude Haiku | ~$0.002 |
| DuckDuckGo/HTTP | Free |
| Total | ~$0.012-0.022 |
For 100 leads: ~$1.50-2.50 total
Troubleshooting
- "No businesses found": Include location in query
- 403 Forbidden: ~10-15% of sites block scrapers (handled gracefully)
- Auth issues: Delete
token.jsonand re-authenticate - Duplicates: Uses lead_id (MD5 of name|address) for deduplication
Environment
APIFY_API_TOKEN=your_token
ANTHROPIC_API_KEY=your_keySchema
Inputs
| Name | Type | Required | Description |
|---|---|---|---|
search | string | Yes | Search query (e.g., 'plumbers in Austin TX') |
limit | integer | No | Max results (default: 10) |
sheet_url | string | No | Existing sheet to append to |
workers | integer | No | Parallel workers (default: 3) |
Outputs
| Name | Type | Description |
|---|---|---|
sheet_url | string | Google Sheet URL with 36-field lead data |
lead_count | integer | Number of leads scraped |
Credentials
| Name | Source |
|---|---|
APIFY_API_TOKEN | .env |
ANTHROPIC_API_KEY | .env |
Composable With
Skills that chain well with this one: classify-leads, casualize-names, instantly-campaigns, onboarding-kickoff
Cost
$0.012-0.022 per lead