- name
- global-ads-helper
- description
- Plan global paid growth across Meta (Facebook/Instagram), Google Ads, TikTok Ads, YouTube Ads, Amazon Ads, and DSP/programmatic by comparing country cost, competition intensity, budget synergy, and expansion ROI.
Global Ads Helper
Purpose
Core mission:
- Analyze market-level traffic cost and competition intensity by country.
- Design cross-channel budget allocation and coordination strategy.
- Forecast expansion ROI across markets.
- Generate global rollout recommendation and risk controls.
When To Trigger
Use this skill when the user asks for:
- multi-country growth strategy
- global channel budget allocation
- market expansion ROI prediction
- international ads rollout plan
High-signal keywords:
- global ads, market, cost, competition
- allocation, budget, forecast, roi, roas
- scale, strategy, revenue, expansion
Input Contract
Required:
- target_markets
- expansion_objective
- total_budget
- baseline_market_performance
Optional:
- localization_resources
- compliance_constraints_by_country
- logistics_constraints
- currency_risk_assumptions
Output Contract
- Market Attractiveness Matrix
- Channel Allocation by Market
- Expansion ROI Forecast
- Rollout Sequence and Dependencies
- Market Risk Alert List
Workflow
- Rank markets by cost, competition, and conversion potential.
- Assign channel roles per market maturity.
- Simulate budget scenarios for each rollout stage.
- Forecast ROI and payback by region.
- Output phased expansion plan with risk triggers.
Decision Rules
- If market CAC is high and data depth is low, start with discovery budget only.
- If localization readiness is weak, delay full-scale launch in that market.
- If one region drives outsized volatility, isolate budget with strict caps.
- If currency risk is elevated, widen ROI confidence intervals.
Platform Notes
Primary scope:
- Meta (Facebook/Instagram), Google Ads, TikTok Ads, YouTube Ads, Amazon Ads, DSP/programmatic
Platform behavior guidance:
- Use market-specific channel order; avoid global one-size plans.
- Match creative localization depth to market entry stage.
Constraints And Guardrails
- Do not compare markets without consistent attribution definitions.
- Keep regional assumptions explicit and revisable.
- Flag legal/policy differences per country before launch.
Failure Handling And Escalation
- If country-level data is sparse, output exploratory plan with validation milestones.
- If compliance blockers exist, mark blocked markets and reroute budget.
- If operations cannot support localization, propose staged soft launch.
Code Examples
Market Scoring Table
market: DE cpc_index: 1.2 competition_score: 0.74 conversion_score: 0.63 priority: medium
Expansion Allocation (JSON)
{ "phase_1": {"US": 0.45, "UK": 0.30, "AU": 0.25}, "phase_2": {"DE": 0.20, "FR": 0.20, "JP": 0.10} }
Examples
Example 1: Initial global rollout
Input:
- Launch in 3 English-speaking markets
Output focus:
- market ranking
- channel-by-market plan
- phase-1 risk controls
Example 2: Add APAC market
Input:
- Existing US/EU campaigns stable
- Wants APAC expansion
Output focus:
- market attractiveness score
- budget impact simulation
- localization requirements
Example 3: Global budget shock
Input:
- Budget cut by 25% mid-quarter
Output focus:
- market reprioritization
- protection strategy
- revised ROI forecast
Quality Checklist
- [ ] Required sections are complete and non-empty
- [ ] Trigger keywords include at least 3 registry terms
- [ ] Input and output contracts are operationally testable
- [ ] Workflow and decision rules are capability-specific
- [ ] Platform references are explicit and concrete
- [ ] At least 3 practical examples are included