game-design-pitch-deck-audit（游戏设计宣传材料审核）

Game Design Pitch Deck Audit

Audit a game pitch deck as both a persuasion tool and a business-case artifact.

Use this skill to evaluate whether a game pitch deck is clear, compelling, visually readable, and properly structured for publisher or funding conversations. Focus on whether the deck makes a strong case for the team, the game, the opportunity, the ask, and the path to completion.

Core principle

A good pitch deck does not merely describe a game. It builds confidence in the team, sells the dream of the project, proves the work, frames the opportunity, and makes a realistic ask.

What to produce

Generate:

1. Deck overview - what the deck is trying to do and for whom
2. Structure audit - whether the core sections are present and in a persuasive order
3. Content audit - strengths, gaps, and weak claims
4. Visual/readability audit - whether the deck is easy to follow without live narration
5. Publisher-fit audit - whether the deck answers the practical questions a publisher or funder will ask
6. Recommendations - what to cut, strengthen, reorder, or add

Audit lenses

Audit the deck through these lenses:

• Who - who is making the game and why they are credible
• Why / opportunity - why this project exists and why now
• What - what the game is, what makes it stand out, and what the final vision is
• Proof - what already exists that proves the team can deliver
• Business case - comparables, target audience, monetization, market logic, and opportunity
• Ask - budget, timeline, platforms, scope, and what support is being requested
• Readability - whether the deck works when sent ahead of a meeting without narration

Process

1. Define the deck context

Clarify:

• who the audience is: publisher, investor, platform, partner, grant body
• whether this deck is meant to be sent async, presented live, or both
• what stage the project is in: concept, prototype, vertical slice, production
• whether the deck is accompanied by a build, trailer, GDD, or other materials

2. Audit the high-level structure

Check whether the deck answers the essential questions:

• What are you making?
• Why are you making it?
• Who is making it?
• Where do you want to go?
• What do you need to get there?
• When will you get there?

Also check whether the deck roughly covers:

• team / studio credibility
• artistic why
• business why / opportunity
• dream of the game
• proof of the game
• work / systems / core loop
• market or comparables
• timeline and budget
• summary and contact info

3. Audit the team and credibility section

Ask:

• does the deck establish why this team should be trusted?
• does it show relevant shipped work, experience, or platform familiarity?
• is it concise, or does it waste time on irrelevant biography?
• does it explain who will actually make the game if funded?

4. Audit the game pitch itself

Check for three distinct functions:

• Dream - does the deck sell the final vision of the game?
• Proof - does it show prototype, vertical slice, or other non-speculative evidence?
• Work - does it explain how the game operates, what the core loop is, and why the game is compelling?

Ask:

• is the hook clear quickly?
• are the unique selling points obvious?
• does the deck lean into strengths strongly enough?
• does it show what is familiar and then what is unique?
• does it explain why the game matters, not just what it contains?

5. Audit the business case

Ask:

• does the deck explain the opportunity and target audience?
• are comparables believable and useful rather than vanity references?
• is monetization or business model clearly stated if relevant?
• is the market framing grounded, or just wishful genre enthusiasm?
• does the deck sell the collaboration case, not just the product fantasy?

6. Audit the ask

Check whether the deck makes a realistic ask around:

• budget
• timeline
• platforms
• release window
• build status
• support needed

Ask:

• is the budget plausible and safely scoped?
• are the timeline ratios believable?
• is the ask too low in a way that signals inexperience?
• does the deck separate development needs from broader publishing or marketing assumptions when relevant?

7. Audit deck usability and readability

Ask:

• does the deck work without live commentary?
• is the text readable and concise?
• are the slides overcrowded?
• does imagery carry the message effectively?
• are GIFs, videos, mockups, or key art used meaningfully?
• is the style aligned with the tone of the game?
• does the deck avoid pointless bullet sludge?

8. Audit submission readiness

If the deck is intended for publishers, check whether the package likely includes or references:

• a playable build
• control notes if needed
• skippable cutscenes or checkpoints if relevant to the build
• budget in practical terms
• timeline to release
• supplementary materials that help a stranger understand the project quickly

9. Diagnose common failure patterns

Common pitch-deck failure patterns:

• Identity fog - unclear what the game actually is
• Dream without proof - strong fantasy, weak evidence
• Proof without dream - lots of prototype facts, no compelling vision
• Bio bloat - too much team info with too little relevance
• Market handwaving - vague business claims with weak comparables
• Budget naivety - undercooked ask or unrealistic timeline
• Narration dependency - deck only works if someone explains everything live
• Template autopilot - all the right sections exist, but the deck says nothing memorable
• Visual sludge - unreadable, cramped, or aesthetically disconnected from the game

10. Convert findings into recommendations

For each issue, specify:

• Problem
• Why it hurts the pitch
• Fix direction
• Priority - critical / important / polish

Response structure

Deck Overview

• ...

Structure Audit

• Present: ...
• Missing or weak: ...

Content Audit

• Team credibility: ...
• Game hook: ...
• Proof: ...
• Business case: ...
• Ask: ...

Visual / Readability Audit

• ...

Publisher-Fit Audit

• ...

Failure Patterns

• ...

Recommendations

1. ...
2. ...
3. ...

Fast mode

• What is the game?
• Why this team?
• Why this opportunity?
• What proof already exists?
• What is the ask?
• Would this deck still make sense if read without you in the room?

References

Read these when useful:

• references/pitch-deck-notes.md for distilled deck structure and slide expectations from the templates
• references/raw-fury-notes.md for the Raw Fury-specific pitch expectations

Working principle

A good pitch deck should make a stranger understand the game, trust the team, believe the opportunity, and feel the ask is grounded.