seo（SEO 搜索）

SEO/SEA/GEO Skill (2026)

Complete SEO/GEO reference with 50+ detailed guides across 10 categories.

Documentation Structure

01-seo-foundations/     → Current date, research workflow, SEO vs GEO
02-onpage-seo/         → Meta tags, Open Graph, Twitter Cards, headers, alt text
03-schema-org/         → 9 schema types (Article, FAQ, Product, etc.)
04-geo-2026/           → AI platforms, citations, LLM crawlability
05-technical-seo/      → Core Web Vitals, mobile-first, crawlability
06-content-strategy/   → E-E-A-T, anti-cannibalization, AI content, keyword distribution
07-sea-google-ads/     → Quality Score, landing pages, extensions
08-measurement/        → GEO tracking tools, Share of Model, analytics
09-checklists/         → Pre-publication, technical audit, GEO compliance
10-local-seo/          → GBP, NAP citations, reviews, Local Pack, local pages

7-Phase Workflow (MANDATORY)

PHASE 1: ANALYZE → Extract content, detect intent
PHASE 2: RESEARCH → SERP analysis, 2026 trends, AI platforms
PHASE 3: KEYWORDS → Extract with anti-cannibalization
PHASE 4: STRUCTURE → Meta, OG, Twitter Cards, Hn, schema, alt text
PHASE 5: CONTENT → Write SEO+GEO optimized content
PHASE 6: SEA → Google Ads recommendations
PHASE 7: VALIDATE → SEO + GEO compliance checklists

On-Page Structure

Meta Title (50-60 chars)

[Primary Keyword]: [Benefit] | [Brand]
Example: "SEO Guide 2025: 47 Proven Techniques | AgencySEO"

Meta Description (120-155 chars)

[Hook] + [Benefit] + [CTA]
Example: "Discover 2025 SEO best practices. E-E-A-T, Core Web Vitals. Download now."

URL Format

/category/primary-keyword-year
Rules: lowercase, hyphens, no accents, <75 chars

Hn Hierarchy

H1: Main title (only 1)
├── H2: Section 1
│   ├── H3: Subsection 1.1
│   └── H3: Subsection 1.2
├── H2: Section 2
│   └── H3: Subsection 2.1
│       └── H4: Detail 2.1.1
└── H2: FAQ (long-tail questions)

Image Alt Text

[Visual description] + [Contextual keyword]
Example: "Core Web Vitals dashboard showing LCP 2.1s"

Keyword Strategy

Categories

Anti-Cannibalization Rules

1. ONE primary keyword per page
2. Map all site pages to their keywords
3. No duplicate H1s across site
4. Canonical tags for similar content
5. Internal linking supports main page

If conflict detected:

• Consolidate pages, OR
• Differentiate keywords, OR
• 301 redirect to canonical

GEO/AI Optimization

For AI Citation

• Direct answer in first 100 words
• FAQ schema with concise answers (2-3 sentences)
• Factual claims with sources
• Question-answer format sections
• Speakable schema for voice

Schema Types

SEA Recommendations

Ad Copy Structure

• Headlines: 30 chars max, 15 variations
• Descriptions: 90 chars max, 4 variations
• Display URL: Include keyword
• CTA: Clear action words

Keyword Strategy for Ads

• Exact match: [keyword]
• Phrase match: "keyword"
• Negative keywords: Exclude irrelevant

Landing Page Optimization

• Headline matches ad copy
• CTA above fold
• Trust signals (reviews, certifications)
• Page speed <3s
• Mobile responsive

Quality Score Factors

• Ad relevance
• Landing page experience
• Expected CTR

Content Writing Rules

Keyword Distribution (Natural Writing)

See: 06-content-strategy/keyword-distribution.md

Per page structure:

• 1 primary keyword
• 3-5 secondary keywords
• 5-10 semantic/related terms
• 5-15 long-tail variations
• 2-5 local modifiers (if local)

Anti-stuffing rules:

• Never >3% primary density
• Spread keywords naturally
• Use synonyms for variety
• Read aloud test: if awkward, rewrite

Paragraph Structure

• Max 3-4 sentences per paragraph
• Short sentences (15-20 words)
• Bullet points for lists
• Bold on important keywords

E-E-A-T Integration

• Experience: Personal examples, case studies
• Expertise: Data, statistics, sources
• Authority: Expert citations, backlinks
• Trust: Transparency, updates, contact

Linking Strategy

• Internal: 3-5 per 1000 words, descriptive anchors
• External: 2-3 authoritative sources (DA 50+)

Validation Checklist

SEO Checks

• Title 50-60 chars, keyword at start
• Description 120-155 chars with CTA
• H1 unique, contains primary keyword
• Hn hierarchy respected (no skipping)
• URL SEO-friendly, <75 chars
• Images 100% with descriptive alt
• Keyword density 1-2%
• Internal links 3-5 per 1000 words
• Readability Flesch 60-70
• Length adapted to intent (min 1500 for guides)

Cannibalization Checks

• Primary keyword unique to page
• No duplicate H1s
• No competing pages for same query
• Canonical tags set

SEA Checks

• Landing page matches ad intent
• CTA clear and above fold
• Page speed <3s
• Mobile responsive
• Trust signals present

GEO/AI Checks

• Direct answer first 100 words
• FAQ schema implemented
• Structured data valid
• Content AI-parseable
• Concise definitions available

Report Format

## SEO/SEA/GEO Report

### 1. Content Analysis
[Summary + detected intent]

### 2. Competitive Analysis
| Competitor | DR | Keywords | Length | SERP Features |
|------------|-----|----------|--------|---------------|

### 3. Cannibalization Audit
| Page | Primary Keyword | Conflict? | Recommendation |
|------|-----------------|-----------|----------------|

### 4. Keywords
| Type | Keyword | Volume | Difficulty | CPC |
|------|---------|--------|------------|-----|

### 5. On-Page Structure
- **Title**: [50-60 chars]
- **Description**: [120-155 chars]
- **URL**: [SEO-friendly]
- **Hn**: [Hierarchy]

### 6. SEA Recommendations
- Headlines: [15 variations]
- Descriptions: [4 variations]
- Negative Keywords: [List]

### 7. Scores
- SEO: X/100
- SEA: X/100
- GEO: X/100
- Cannibalization Risk: Low/Medium/High

Quick Reference 2026

Core Documentation

Local SEO (2026)

See: 10-local-seo/ (7 files)

Google Business Profile (32-35% ranking weight)

• Complete all fields (categories, services, hours, photos)
• Weekly posts for engagement (+30%)
• Q&A section with seeded questions
• Photos: geo-tagged, high quality

NAP Citations

• Name, Address, Phone must be identical everywhere
• Priority directories: Yelp, Yellow Pages, BBB, TripAdvisor
• Audit quarterly for inconsistencies

Reviews Strategy (19-20% ranking weight)

• Velocity: consistent new reviews monthly
• Respond to ALL reviews (positive + negative)
• Keywords in reviews help ranking
• Recent reviews matter more than total count

Local Pack (3-Pack) Ranking Factors

1. Proximity to searcher
2. GBP completeness and activity
3. Review signals (quantity, velocity, rating)
4. NAP consistency across web
5. Local backlinks and citations
6. Behavioral signals (clicks, calls, directions)

Local Landing Pages

• Unique content per location (40-60% unique)
• LocalBusiness schema required
• Embed Google Map
• Local testimonials and case studies

New in 2026

GEO (Generative Engine Optimization)

• Zero-Click Reality: 60% of searches don't click
• AI Platforms: ChatGPT (72B messages/mo), Gemini, Claude, Perplexity, Copilot
• Share of Model: % of AI citations in your niche
• Citation Strategies: Princeton 10 tactics (40% visibility boost)
• Tracking Tools: OmniSEO®, Otterly.ai, Rankscale

Open Graph & Twitter Cards (MANDATORY)

• Open Graph: Facebook, LinkedIn, Discord previews (1200x630px)
• Twitter Cards: X.com cards (1200x628px)
• See: 02-onpage-seo/open-graph.md, twitter-cards.md

Complete Schema Coverage

• 9 Schema Types: Article, FAQ, Product, LocalBusiness, Organization, Person, Breadcrumb, HowTo, Review
• E-E-A-T Signals: Author/Publisher schema mandatory
• See: 03-schema-org/ (all files)

E-E-A-T 2026 Updates

• Experience: First-hand knowledge (NEW in 2022)
• AI Content: Allowed if human value added
• Spam Update: Scaled content abuse enforcement
• See: 06-content-strategy/eeat-implementation.md

Workflow Examples

PHASE 2: Research (2026)

# Check official guidelines
- Google Search Central (developers.google.com/search)
- Quality Rater Guidelines (January 2025 update)

# SERP Analysis
- Top 10 results for target keyword
- AI Overview presence? (16% of queries)
- Featured snippet format?

# AI Platform Testing
1. ChatGPT: "Tell me about [keyword]"
2. Google AI Overview: Search on Google
3. Perplexity: "[keyword] latest information"
4. Gemini: "[keyword] comprehensive guide"
5. Copilot: "[keyword] recommendations"

# Document which sources are cited

See: 01-seo-foundations/research-workflow.md

PHASE 4: Structure (Complete)

<!-- Meta Tags -->
<title>SEO Guide 2026: 47 Proven Techniques | Brand</title>
<meta name="description" content="Discover 2026 SEO best practices...">
<link rel="canonical" href="https://example.com/seo-guide-2026">

<!-- Open Graph (Facebook, LinkedIn, Discord) -->
<meta property="og:title" content="SEO Guide 2026: 47 Proven Techniques">
<meta property="og:description" content="Discover 2026 SEO best practices...">
<meta property="og:image" content="https://example.com/og-image.jpg">
<meta property="og:url" content="https://example.com/seo-guide-2026">
<meta property="og:type" content="article">

<!-- Twitter Card (X.com) -->
<meta name="twitter:card" content="summary_large_image">
<meta name="twitter:title" content="SEO Guide 2026: 47 Proven Techniques">
<meta name="twitter:description" content="Discover 2026 SEO best practices...">
<meta name="twitter:image" content="https://example.com/twitter-card.jpg">

<!-- Schema.org JSON-LD -->
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "SEO Guide 2026: 47 Proven Techniques",
  "image": "https://example.com/featured.jpg",
  "author": {"@type": "Person", "name": "Jean Dupont"},
  "publisher": {"@type": "Organization", "name": "Brand"},
  "datePublished": "2026-01-18T10:00:00+00:00"
}
</script>

See: 02-onpage-seo/meta-tags.md, open-graph.md, twitter-cards.md, 03-schema-org/article-schema.md

Forbidden Behaviors

SEO (Traditional)

• ❌ Keyword stuffing (>3% density)
• ❌ Cloaking or black-hat techniques
• ❌ Duplicate or spun content
• ❌ Ignoring search intent
• ❌ Skipping Hn levels (H2→H4)
• ❌ Meta title >60 chars
• ❌ Generic alt text ("image", "photo")
• ❌ Same primary keyword on multiple pages

GEO (New 2026)

• ❌ No AI platform testing before publication
• ❌ Missing Open Graph / Twitter Cards
• ❌ No citations to sources
• ❌ No statistics / expert quotes
• ❌ Outdated references (pre-2025)
• ❌ Generic content AI cannot parse
• ❌ Missing FAQ schema on Q&A content
• ❌ No quick answer in first 100 words