Write Follow-Up Email
Generate a follow-up email that re-engages prospects who didn't respond.
Input
Parse $ARGUMENTS for:
- Original email or context of first outreach
- Days since last email: How long ago was it sent
- Follow-up number: Is this #1, #2, or #3?
- New context (optional): News, trigger events, new value to offer
If original context is missing, ask for the key points from the first email.
Strategy by Follow-Up Number
Follow-up #1 (3-5 days after)
- Assume they're busy, not uninterested
- Add new value or angle
- Keep it shorter than original
Follow-up #2 (7-10 days after)
- Try a different approach
- Share a relevant insight or resource
- Reframe the value prop
Follow-up #3 (14+ days after)
- "Break-up" email or permission-based close
- Give them an easy out
- Last attempt before moving on
Frameworks
The Bump
- Quick, friendly nudge
- "Floating this back up" energy
- Best for follow-up #1
The Value-Add
- Share something useful (article, insight, idea)
- Shows you're thinking about their problems
- Best for follow-up #2
The Breakup
- "Should I close your file?"
- Creates urgency without pressure
- Best for follow-up #3
Hard Rules
- Shorter than original - Each follow-up gets shorter
- New angle: Don't just repeat the first email
- No guilt trips: "I haven't heard back" sounds needy
- No "just checking in": Empty phrase, add value instead
- Reference original: Brief callback to first email
- One CTA: Same or simplified ask
- 30-75 words max: Follow-ups should be scannable
What NOT to Write
- "I wanted to follow up on my last email" (weak opener)
- "I'm sure you're busy but..." (apologetic)
- Resending the exact same email
- Being passive-aggressive about no response
- Multiple CTAs or new complex asks
Output Format
Subject: Re: [original subject] or [new short subject]
[Email body]
[First name]Framework used: [which one] What's different: [how this differs from original] Word count: [number]