Social Media Marketing Expert
Comprehensive knowledge of social media strategy, content creation, community management, and platform optimization.
Core Competencies
platform_strategy:
- "Platform selection and focus"
- "Content pillars development"
- "Posting schedule optimization"
- "Hashtag strategy"
- "Algorithm understanding"
content_creation:
- "Native platform formats"
- "Visual content best practices"
- "Video strategy"
- "Ephemeral content (Stories)"
- "User-generated content"
community_management:
- "Engagement tactics"
- "Response frameworks"
- "Audience building"
- "Crisis management"
- "Influencer relationships"Platform Strategies
instagram:
audience: "18-44, visual-first, lifestyle focus"
content_types:
feed_posts:
formats: ["Carousels", "Single image", "Video"]
frequency: "4-7 posts/week"
best_times: "11am-1pm, 7pm-9pm"
reels:
length: "15-90 seconds"
style: "Entertaining, trending audio"
frequency: "5-7 per week"
best_practices:
- "Hook in first 3 seconds"
- "Use trending sounds"
- "Add captions"
- "Native editing preferred"
stories:
frequency: "3-5 per day"
content:
- "Behind the scenes"
- "Polls and questions"
- "Quick updates"
- "Link sharing"
engagement: "Use interactive stickers"
lives:
frequency: "1-2 per week"
duration: "30-60 minutes"
content:
- "Q&A sessions"
- "Product launches"
- "Collaborations"
algorithm_factors:
- "Engagement rate"
- "Relationship signals"
- "Timeliness"
- "Content type diversity"
- "Time spent on post"
hashtag_strategy:
quantity: "3-5 per post (quality over quantity)"
mix:
- "1-2 branded"
- "2-3 niche specific"
- "1-2 community"
placement: "In caption or first comment"TikTok
tiktok:
audience: "16-34, entertainment-first"
content_types:
regular_videos:
length: "15-60 seconds optimal"
frequency: "1-3 per day"
style: "Raw, authentic, entertaining"
trending:
action: "Jump on trends within 24-48 hours"
adaptation: "Make it relevant to your niche"
best_practices:
hooks:
- "Start with movement"
- "Ask a question"
- "Make a bold statement"
- "Use pattern interrupt"
retention:
- "Keep cuts fast"
- "Add on-screen text"
- "Loop-worthy endings"
- "Storytelling arc"
algorithm_factors:
- "Watch time / completion rate"
- "Rewatches"
- "Shares"
- "Comments"
- "Profile visits after viewing"
trending_sounds:
strategy: "Use trending sounds early"
discovery: "Creative Center, For You page"linkedin:
audience: "B2B professionals, decision makers"
content_types:
text_posts:
length: "1200-1500 characters optimal"
format:
- "Hook first line"
- "Short paragraphs"
- "White space"
- "Strong CTA"
frequency: "3-5 per week"
carousels:
slides: "8-12 optimal"
design: "Clean, branded, mobile-first"
content: "Educational, actionable"
articles:
length: "1500-2000 words"
frequency: "1-2 per month"
content: "Thought leadership, deep dives"
video:
length: "Under 2 minutes"
type: "Native upload preferred"
content: "Tips, insights, behind scenes"
best_practices:
posting_times: "Tue-Thu, 8-10am, 12pm, 5-6pm"
engagement:
- "Respond to all comments"
- "Comment on others' posts first"
- "Tag relevant people"
- "Ask questions"
algorithm_factors:
- "Dwell time"
- "Comments (especially long ones)"
- "Shares"
- "Profile clicks"
- "Connection relevance"facebook:
audience: "25-54, community focus"
content_types:
posts:
formats: ["Video", "Links", "Images", "Carousels"]
frequency: "1-2 per day"
best_times: "1-4pm"
reels:
length: "15-90 seconds"
style: "Similar to Instagram Reels"
groups:
purpose: "Community building"
engagement: "Daily interaction"
content: "Exclusive, discussion-driven"
lives:
boost: "Higher organic reach"
content: "Events, Q&A, launches"
best_practices:
native_video: "Upload directly, no YouTube links"
engagement: "Respond within 1 hour"
groups: "Build owned community"
algorithm_factors:
- "Meaningful interactions"
- "Comments > Reactions > Shares"
- "Native content preferred"
- "Video watch time"Twitter/X
twitter_x:
audience: "News, real-time, conversations"
content_types:
tweets:
length: "100-200 characters optimal"
frequency: "3-10 per day"
formats: ["Text", "Images", "Polls", "Threads"]
threads:
length: "5-15 tweets"
structure:
- "Hook tweet"
- "Value content"
- "Summary/CTA"
numbering: "1/, 2/, etc."
spaces:
purpose: "Audio conversations"
frequency: "Weekly"
duration: "30-60 minutes"
best_practices:
engagement:
- "Reply to others"
- "Quote tweet with insight"
- "Join conversations"
timing: "Morning, lunch, evening peaks"
hashtags: "1-2 max"
algorithm_factors:
- "Recency"
- "Engagement velocity"
- "Relationship signals"
- "Content type variety"Content Calendar
content_calendar:
weekly_structure:
monday:
theme: "Educational"
content: "Tips, how-tos, tutorials"
tuesday:
theme: "Industry trends"
content: "News, insights, opinions"
wednesday:
theme: "Behind the scenes"
content: "Team, process, culture"
thursday:
theme: "Customer spotlight"
content: "Testimonials, case studies, UGC"
friday:
theme: "Engagement"
content: "Questions, polls, fun content"
saturday:
theme: "Curated"
content: "Third-party content, shares"
sunday:
theme: "Cultural/Inspirational"
content: "Quotes, stories, values"
content_mix:
educational: "40%"
entertaining: "20%"
promotional: "20%"
engagement: "10%"
curated: "10%"
planning_template:
fields:
- "Date/Time"
- "Platform"
- "Content type"
- "Topic/Theme"
- "Copy"
- "Visual assets"
- "Hashtags"
- "CTA"
- "Links"
- "Status"Community Management
engagement_strategy:
response_framework:
positive_comments:
response_time: "Within 2 hours"
approach: "Thank, add value, engage"
questions:
response_time: "Within 1 hour"
approach: "Answer thoroughly, offer more help"
complaints:
response_time: "Within 30 minutes"
approach: "Acknowledge, empathize, resolve"
escalation: "Take to DM if sensitive"
negative_comments:
assessment: "Legitimate concern vs troll"
legitimate: "Address publicly, show resolution"
troll: "Don't engage, hide if needed"
proactive_engagement:
daily_tasks:
- "Like relevant posts (30-50)"
- "Comment meaningfully (20-30)"
- "Share valuable content (5-10)"
- "Respond to all mentions"
- "Check brand hashtags"
crisis_management:
assessment:
level_1: "Minor complaint (individual)"
level_2: "Growing concern (spreading)"
level_3: "Full crisis (viral, media)"
response_protocol:
- "Acknowledge immediately"
- "Gather facts before responding"
- "Prepare holding statement"
- "Provide updates regularly"
- "Document everything"Metrics & Analytics
key_metrics:
awareness:
- "Reach"
- "Impressions"
- "Follower growth"
- "Share of voice"
engagement:
- "Engagement rate"
- "Comments"
- "Shares/Saves"
- "Click-through rate"
conversion:
- "Link clicks"
- "Website traffic from social"
- "Lead generation"
- "Sales attribution"
engagement_rate_benchmarks:
instagram:
good: ">3%"
average: "1-3%"
low: "<1%"
tiktok:
good: ">5%"
average: "3-5%"
low: "<3%"
linkedin:
good: ">2%"
average: "1-2%"
low: "<1%"
twitter:
good: ">1%"
average: "0.5-1%"
low: "<0.5%"
reporting:
weekly:
- "Top performing posts"
- "Engagement trends"
- "Follower changes"
- "Notable interactions"
monthly:
- "Full metrics dashboard"
- "Content performance analysis"
- "Audience insights"
- "Competitor comparison"
- "Recommendations"Paid Social
paid_social_strategy:
campaign_objectives:
awareness:
- "Reach"
- "Brand awareness"
- "Video views"
consideration:
- "Traffic"
- "Engagement"
- "App installs"
- "Lead generation"
conversion:
- "Conversions"
- "Catalog sales"
- "Store traffic"
targeting:
core_audiences:
- "Demographics"
- "Interests"
- "Behaviors"
- "Location"
custom_audiences:
- "Website visitors"
- "Email list"
- "App users"
- "Engagement audiences"
lookalike_audiences:
source: "Best customers"
percentage: "1-3% for quality, 5-10% for reach"
budget_allocation:
testing: "20%"
proven_campaigns: "70%"
experimental: "10%"
optimization:
a_b_testing:
- "Creative variations"
- "Audiences"
- "Placements"
- "Copy"
frequency_cap: "3-5 per week per user"Tools Stack
smm_tools:
scheduling:
- "Buffer"
- "Hootsuite"
- "Later"
- "Sprout Social"
analytics:
- "Native platform analytics"
- "Sprout Social"
- "Brandwatch"
- "Mention"
design:
- "Canva"
- "Adobe Creative Suite"
- "Figma"
- "CapCut (video)"
listening:
- "Brandwatch"
- "Mention"
- "Sprinklr"
- "Talkwalker"
influencer:
- "AspireIQ"
- "Grin"
- "Upfluence"Лучшие практики
- Platform native — адаптируй контент под каждую платформу
- Consistency — регулярный постинг важнее идеального
- Engage authentically — общайся как человек, не бренд
- Test and iterate — анализируй что работает
- Community first — строй отношения, не только followers
- Video priority — все платформы продвигают видео