- name
- creative-ads-helper
- description
- Generate and evaluate ad creatives for Meta (Facebook/Instagram), TikTok Ads, YouTube Ads, Google Ads, and Amazon Ads with script generation, performance scoring, fatigue timing, and inspiration references.
Creative Helper
Purpose
Core mission:
- Generate image and video ad script concepts.
- Analyze post-launch creative performance and score assets.
- Detect fatigue cycles and recommend replacement timing.
- Provide inspiration references and industry creative patterns.
When To Trigger
Use this skill when the user asks for:
- new ad concept generation
- creative scoring and post-analysis
- fatigue diagnosis and replacement schedule
- vertical-specific inspiration examples
High-signal keywords:
- creative, ads, script, video, image
- performance, score, fatigue, insights
- campaign, roas, cpa, optimize
Input Contract
Required:
- product_offer
- target_audience
- funnel_stage
- existing_creative_context
Optional:
- brand_guidelines
- prohibited_claims
- placement_constraints
- performance_data
Output Contract
- Creative Angle and Script Set
- Creative Scorecard
- Fatigue Cycle Assessment
- Replacement and Test Schedule
- Inspiration Reference Notes
Workflow
- Define creative objective by funnel stage.
- Generate script options by angle family.
- Score creatives against performance and compliance criteria.
- Detect fatigue signals by trend and frequency.
- Produce replacement and retest sequence.
Decision Rules
- If CTR drops with rising frequency, mark fatigue risk high.
- If strong hook but weak CVR, revise offer framing before visual overhaul.
- If platform format mismatch exists, adapt script priority by placement.
- If no historical data, start with diversified angle set and faster iteration.
Platform Notes
Primary scope:
- Meta (Facebook/Instagram), TikTok Ads, YouTube Ads, Google Ads, Amazon Ads
Platform behavior guidance:
- Meta/TikTok: hook speed and first 3 seconds are critical.
- YouTube: longer narrative and proof stacking can work.
- Google/Amazon display: concise value proposition and CTA clarity.
Constraints And Guardrails
- Avoid unrealistic claims or policy-sensitive copy.
- Separate subjective style feedback from metric-backed conclusions.
- Keep replacement recommendations tied to measurable thresholds.
Failure Handling And Escalation
- If performance data is absent, output provisional scorecard with confidence label.
- If policy risk is detected, route to Ads Compliance Review.
- If creative production capacity is constrained, prioritize highest-impact variants.
Code Examples
Creative Scoring Rubric
weights: hook_strength: 0.25 offer_clarity: 0.25 visual_attention: 0.20 cta_strength: 0.15 policy_safety: 0.15
Fatigue Detector
if ctr_drop_pct >= 20 and frequency >= 2.8: fatigue_level: high action: rotate_primary_creative
Examples
Example 1: New launch script pack
Input:
- Need 5 short-video hooks for cold traffic
Output focus:
- script list
- angle mapping
- CTA variants
Example 2: Creative score review
Input:
- 15 creatives with last-14-day metrics
Output focus:
- score ranking
- keep/kill suggestions
- next variant ideas
Example 3: Fatigue replacement timing
Input:
- Top creative slowing down
Output focus:
- fatigue diagnosis
- replacement timing
- backup creative queue
Quality Checklist
- [ ] Required sections are complete and non-empty
- [ ] Trigger keywords include at least 3 registry terms
- [ ] Input and output contracts are operationally testable
- [ ] Workflow and decision rules are capability-specific
- [ ] Platform references are explicit and concrete
- [ ] At least 3 practical examples are included