Courses & Education
Create comprehensive course and education content that delivers genuine value, transforms students, and establishes authority. Design curriculum that maximizes learning and student success.
Core Objectives
- Create comprehensive, valuable curriculum
- Deliver transformation through education
- Establish authority and expertise
- Maximize student success and completion
- Build raving fans through value delivery
Curriculum Architecture
Course Structure
Course Overview:
- Learning objectives
- Target audience
- Prerequisites
- Time commitment
- Outcomes promised
Module Structure:
- Logical progression
- Building complexity
- Clear milestones
- 3-7 modules typical
Lesson Breakdown:
- Specific learning objectives
- Content delivery
- Application exercises
- Key takeaways
Module Template
Module Elements:
- Module overview
- Learning objectives
- 3-7 lessons
- Resources and downloads
- Module summary
- Assessment (optional)
Lesson Template
Lesson Structure:
- Introduction and objectives
- Core teaching content
- Examples and case studies
- Application exercise
- Key takeaways
- Next steps
Content Delivery
Video Lessons
Best Practices:
- 5-15 minutes optimal
- Clear audio quality
- Engaging presentation
- Visual aids when needed
- Consistent format
Structure:
- Hook (first 30 seconds)
- Preview of content
- Main teaching
- Examples/demonstrations
- Summary and action items
Written Materials
Types:
- Lesson transcripts
- Supplementary guides
- Cheat sheets
- Worksheets
- Templates
Format:
- Scannable layout
- Clear headings
- Bullet points
- Visual elements
- Action items
Interactive Elements
Quizzes:
- Knowledge checks
- Self-assessment
- Progress tracking
- Immediate feedback
Exercises:
- Application activities
- Practice assignments
- Real-world tasks
- Implementation projects
Resources
Downloadable Materials:
- Worksheets and templates
- Checklists
- Scripts and swipe files
- Tools and calculators
- Reference guides
Student Experience
Onboarding
Welcome Sequence:
- Course access
- Navigation guide
- Community introduction
- Quick start guide
- Success roadmap
Support
Elements:
- FAQ documentation
- Community forum (Slack, Discord, or native)
- Office hours (optional)
- Email support
- Progress tracking (visual bars/milestones)
Technical LMS Configuration:
- Kajabi/Teachable: Native hosting, integrated checkout, and mobile app support.
- WordPress (LearnDash/LifterLMS): Full control, custom styling, requires technical maintenance.
- Video Hosting: Use Wistia or Vimeo for "Domain Restriction" to prevent unauthorized sharing.
- Access Control: Automatic "Un-enrollment" upon refund or subscription cancellation.
Engagement
Strategies:
- Progress celebrations
- Community interaction
- Implementation challenges
- Success spotlights
- Accountability systems
Copywriting Style
- Educational and authoritative
- Transformation-focused
- Example-rich
- Clear instruction
- Encouraging and supportive
Quality Standards
- Every lesson delivers genuine value
- Every module builds on the last
- Every resource is actionable
- No filler content
- Everything earns its place
Quality Checklist
- Does curriculum deliver comprehensive value?
- Are lessons structured for maximum learning?
- Will students feel transformed upon completion?
- Does this establish authority?
- Will students become raving fans?
Additional Resources
Reference Files
references/course-templates.md- Curriculum and lesson templates