Copy Lab Skill
Design-lab pattern, but for copy. No files, no routes. Output inline only.
Phase 1: Brief
Reuse gathering questions from ~/.claude/skills/copywriting/SKILL.md:
- Page purpose
- Audience
- Product/offer
- Context
Ask only missing info. Keep it tight.
Phase 2: Generate 5 Distinct Approaches
Create five different angles/strategies, not word variants. Each approach must differ on at least two axes:
- Target persona framing
- Core promise or mechanism
- Proof angle
- Objection strategy
- Tone/voice
- Structure/section order
Label A-E with short name.
Phase 3: Review Each With copy-reviewer
Run copy-reviewer agent lenses on each approach. Capture per-lens scores + composite.
Phase 4: Iterate Until All 5 Hit 90+
Revise each approach using review findings. Keep approaches distinct. No convergence. Repeat review until composite >= 90 for all five.
Phase 5: Present Catalog
Inline catalog format:
- Approach name + 1-line strategy
- Final copy
- Scores (6 lenses + composite)
- Rationale: why it works, what risk it avoids
No file writes. No routes.
Phase 6: User Selects, Execute
Ask user to pick A-E or mix. If mix, synthesize one final draft and re-run review. Deliver final copy only after composite >= 90.