- name
- content-repurposer
- description
- Repurpose long-form content (blog posts, articles, newsletters, YouTube transcripts) into platform-optimized social media posts, Twitter/X threads, LinkedIn posts, email newsletter snippets, and short-form summaries. Use when asked to repurpose content, turn an article into social posts, create a thread from a blog post, adapt content for different platforms, generate social media versions of existing content, or create multi-platform content from a single source. Triggers on "repurpose", "turn this into tweets", "make social posts from", "create a thread", "adapt for LinkedIn", "newsletter snippet", "content remix".
Content Repurposer
Transform any long-form content into platform-optimized outputs. Feed it a URL, text, or document — get back ready-to-post content for multiple platforms.
Workflow
1. Extract Source Content
Determine the source type and extract content:
- URL → Use
web_fetchto extract readable text - YouTube URL → Use youtube-transcript skill if available, otherwise
web_fetch - Pasted text → Use directly
- File path → Read the file (supports .md, .txt, .html, .pdf)
If extraction fails, inform the user and suggest alternatives.
2. Analyze Content
Before generating outputs, analyze the source:
- Core message — What is the single main takeaway?
- Key points — List 3-5 supporting points or insights
- Quotable lines — Extract 2-3 memorable phrases or statistics
- Target audience — Infer from tone, vocabulary, and subject matter
- Content type — Tutorial, opinion, news, case study, announcement, story
3. Generate Platform Outputs
Generate requested formats (default: all). Each format follows platform-specific rules from references/platform-guides.md.
Available formats:
- Twitter/X thread — 3-10 tweets, hook-first, one idea per tweet
- Twitter/X single post — Standalone tweet, max 280 chars
- LinkedIn post — Professional tone, 1300 chars max, uses line breaks for readability
- Instagram caption — Casual tone, hashtags, emoji-friendly, CTA at end
- Email newsletter snippet — 2-3 paragraphs, subject line included
- Short summary — 2-3 sentences, platform-agnostic
- Reddit post — Title + body, informative tone, no self-promotion feel
- Hacker News — Title only (concise, factual), optional top-level comment
4. Apply Tone & Style
If user specifies a tone or brand voice, apply it. Otherwise, match the source's tone but optimize for each platform's conventions.
Tone options: professional, casual, witty, authoritative, friendly, provocative, educational.
5. Output Format
Present outputs in clear sections:
## Source Analysis
- Core message: ...
- Key points: ...
## Twitter/X Thread (N tweets)
🧵 1/ [hook tweet]
2/ [supporting point]
...
## LinkedIn Post
[post content]
## Email Newsletter
Subject: ...
[body]Customization Options
Users can specify:
- Platforms — "just Twitter and LinkedIn"
- Tone — "make it casual" / "keep it professional"
- Audience — "targeting developers" / "for marketing managers"
- Length — "keep the thread short, 3-4 tweets max"
- CTA — "include a link to [URL]" / "ask them to subscribe"
- Hashtags — "include hashtags" / "no hashtags"
- Emoji — "use emojis" / "no emojis"
- Language — generate in specified language
Platform Guides
For detailed platform-specific formatting rules, character limits, and best practices, see references/platform-guides.md.
Tips
- When repurposing tutorials: focus on the "aha moment" or key insight, not the step-by-step
- When repurposing news: lead with impact/consequence, not the event itself
- When repurposing case studies: lead with the result, then the method
- For threads: each tweet should work standalone — readers may see any single tweet
- Always adapt vocabulary and jargon level to the target platform's audience