- name
- competitor-intel
- description
- Competitive intelligence research and analysis for any company, product, or market. Use when asked to research competitors, analyze a competitor's strategy, compare products/pricing/positioning, identify market gaps, monitor competitor activity, build competitive battle cards, or assess a competitive landscape. Triggers on phrases like "competitor analysis", "competitive research", "what are competitors doing", "battle card", "market landscape", "competitive positioning", "how does X compare to Y", "spy on competitors", "competitor pricing", "SWOT analysis".
Competitor Intelligence Skill
Deliver sharp, decision-ready competitive intelligence. Surface what matters, skip what doesn't.
Workflow
1. Define Scope
Clarify (ask if not provided):
- Your company/product: What are you competing with?
- Target competitors: Named, or should you discover them?
- Intelligence goal: Pricing? Positioning? Features? Marketing? All?
- Output format: Quick summary, full report, or battle card?
2. Discover Competitors (if not named)
Use web_search:
"[product category] alternatives""best [product type] software 2026""[your company] vs"— autocomplete reveals top competitorssite:g2.com [category]andsite:capterra.com [category]
3. Profile Each Competitor
For each competitor, gather via web_fetch + web_search:
Positioning & Messaging
- Homepage headline and sub-headline
- Target ICP (who they're selling to)
- Core value proposition
- Brand voice/tone
Pricing
- Pricing page structure (tiers, prices, what's included)
- Free trial / freemium?
- Annual vs monthly discount
- Enterprise pricing signals
Product/Features
- Feature list from pricing/features pages
- Changelog or "what's new" page
- App store reviews (common complaints = their weaknesses)
Marketing & Distribution
- Blog topics (what keywords they're targeting)
- Social media presence + posting frequency
- Ad library:
web_search "site:facebook.com/ads [competitor]" - Backlink signals from SERP results
Customer Sentiment
- G2/Capterra/Trustpilot reviews — pull 1-star AND 5-star patterns
- Common complaints = their moats AND their gaps
4. Build Competitive Matrix
Use scripts/build_matrix.py to generate a side-by-side comparison table across:
- Pricing tiers
- Key features
- Target segment
- Positioning angle
- Strengths / Weaknesses
5. Identify Market Gaps
Synthesize: What are all competitors missing or doing badly? These are your wedges.
6. Output Options
- Quick brief: 1-page summary with top 3 competitors and key takeaways
- Full report: Complete profiles + matrix + gap analysis + recommendations
- Battle card: 1-page per competitor — use against in sales calls. See
references/battle-card-template.md.
See references/battle-card-template.md for the battle card format. See references/intel-sources.md for a full list of research sources and tools.