- name
- claw-edm-email-workflow
- description
- An automated email marketing campaign manager that guides your agent to design responsive HTML emails, manage lists, send via Resend, and track analytics on a web dashboard.
- user-invocable
- true
- metadata
- { "clawdbot": { "emoji": "📧", "always": false } }
🚀 STOP: THIS REQUIRES A PLUGIN! 🚀
This skill is the "brain", but it needs the "hands" (API access). Before using this workflow, you MUST install the companion plugin in your terminal to enable Resend integration and dashboard tracking:
openclaw plugins install claw-kanban*Get your free Dashboard API Key to track open rates at: https://teammate.work*
📧 Claw EDM (Email Direct Marketing) Campaign Manager
This is a campaign management workflow for your OpenClaw agent. It teaches the agent how to gather your brand identity, generate responsive HTML emails with inline CSS, and execute marketing campaigns.
How the EDM Pipeline Works
When you install the plugin and use this workflow, your agent becomes a full-stack email marketer:
- Brand Identity Sync
- The agent securely collects your product name, logo URL, brand color, and sender email. - It stores these details locally in a .claw-kanban/edm/brand.json configuration file for future use.
- Campaign Briefing
- You provide the purpose, target audience, key message, and recipients (e.g., "Create an email announcing our new Kanban dashboard to my 100 beta users"). - The agent manages your local mailing list (audience.json) to act as a lightweight CRM.
- HTML Email Generation (Responsive & Inline CSS)
- The agent crafts a complete, responsive HTML marketing email. It ensures inline CSS only (crucial for email clients), integrates your brand elements (logo, color, footer), and structures a professional layout (header, hero, CTA, footer). - You preview the local HTML file before confirming.
- Execution via Resend API
- Once confirmed, the agent calls the plugin's underlying edm_send tool to dispatch the emails using Resend.
- Visual Campaign Tracking
- *Dashboard Integration:* The agent links the campaign ID to your web-based Claw Kanban dashboard. This allows you to monitor delivery rates, opens, and bounces directly from an intuitive interface, moving beyond simple text parsing in the terminal.
Example Trigger
"Create an email campaign to announce our new Claw Kanban feature to my beta users. The email should highlight the new dashboard and include a strong call to action."
*Powered by the open-source Claw Kanban Plugin ecosystem. Source code: https://github.com/Joeyzzyy/claw-kanban*