cb-platform-selection-guide（cb 平台选择指南）

Global E-commerce Platform Selection Guide

Overview

A descriptive decision guide for selecting overseas ecommerce, marketplace, DTC, or social commerce channels based on category, market, margin, and operational readiness.

This is a pure descriptive OpenClaw skill for overseas expansion planning. It provides frameworks, templates, checklists, decision criteria, and risk reminders. It does not execute code, call APIs, access the network, scrape websites, submit forms, make purchases, send messages, or perform any external action.

When to Use

Use this skill when the user needs structured help with global e-commerce platform selection guide in a cross-border or international expansion context.

Typical trigger phrases include:

• which marketplace overseas
• Amazon Shopee Lazada selection
• global ecommerce platform
• DTC vs marketplace abroad
• international sales channel choice

Target Users

Ecommerce founders, marketplace operators, DTC brand teams, and cross-border expansion managers.

Inputs to Collect

Ask for or infer the following context before producing the final framework:

• Target market or list of candidate markets
• Product, service, category, or business model
• Current business stage and domestic traction, if any
• Target customer segment and purchase context
• Expansion goal, timeline, budget range, and constraints
• Existing assets such as brand story, content, team, channels, customer data, or partners
• Known risks, assumptions, compliance concerns, and decision deadlines

If important inputs are missing, state the assumptions clearly and provide a version that can be refined later.

Workflow

1. Clarify category, target market, margin structure, fulfillment capability, brand-control needs, customer acquisition resources, and operational constraints.
2. Compare channel models: marketplace, DTC site, social commerce, app store, distributor, reseller, wholesale, or hybrid approach.
3. Score candidate platforms by audience fit, category demand, fee structure, competition, fulfillment burden, data access, brand control, and policy risk.
4. Design a staged pilot roadmap that limits inventory, marketing spend, and operational complexity while maximizing channel learning.
5. Define dependency risks, exit options, and what evidence would justify scaling, pausing, or switching channels.

Output Modules

Channel strategy fit map

• Purpose: turn the user's market context into a structured planning component.
• Include: assumptions, recommended actions, decision criteria, and questions that require local validation.
• Output style: concise tables, checklists, and bullet-point rationale rather than generic advice.

Platform capability comparison

• Purpose: turn the user's market context into a structured planning component.
• Include: assumptions, recommended actions, decision criteria, and questions that require local validation.
• Output style: concise tables, checklists, and bullet-point rationale rather than generic advice.

Margin and fee consideration checklist

• Purpose: turn the user's market context into a structured planning component.
• Include: assumptions, recommended actions, decision criteria, and questions that require local validation.
• Output style: concise tables, checklists, and bullet-point rationale rather than generic advice.

Operational readiness assessment

• Purpose: turn the user's market context into a structured planning component.
• Include: assumptions, recommended actions, decision criteria, and questions that require local validation.
• Output style: concise tables, checklists, and bullet-point rationale rather than generic advice.

Pilot channel roadmap

• Purpose: turn the user's market context into a structured planning component.
• Include: assumptions, recommended actions, decision criteria, and questions that require local validation.
• Output style: concise tables, checklists, and bullet-point rationale rather than generic advice.

Risk and dependency evaluation

• Purpose: turn the user's market context into a structured planning component.
• Include: assumptions, recommended actions, decision criteria, and questions that require local validation.
• Output style: concise tables, checklists, and bullet-point rationale rather than generic advice.

Output Format

Return a structured response with these sections:

1. Input Summary — what the user provided and what assumptions are being made.
2. Strategic Diagnosis — key opportunity, constraint, and uncertainty analysis for the overseas context.
3. Framework Output — the main tables, matrices, checklists, templates, or playbooks generated by this skill.
4. Market Adaptation Notes — what should change by region, language, channel, customer expectation, or operating model.
5. Risks and Validation Tasks — assumptions to test, professional review needs, and red flags.
6. Next Actions — 5–10 practical steps the user can take manually.

Example Prompts

• Use Global E-commerce Platform Selection Guide for a consumer brand entering Germany and Japan with a limited launch budget.
• Build a practical overseas expansion framework for our SaaS product using this context: target market, audience, product category, budget, and timeline.
• Create a global e-commerce platform selection guide for a team that has domestic traction but no local overseas team yet.
• Help me compare two markets and produce a checklist, decision matrix, and risk notes for which marketplace overseas.

Safety and Limitations

Platform policies, fees, and eligibility rules change frequently and must be verified directly before launch.

Additional limitations:

• No professional legal, tax, financial, medical, employment, investment, or compliance advice.
• No guarantee of market success, conversion improvement, legal compliance, or platform acceptance.
• Verify local laws, platform policies, consumer expectations, and current market facts with qualified professionals and reliable sources.
• Avoid stereotyping cultures or users; treat all cultural observations as hypotheses requiring local validation.

Acceptance Criteria

• Compares marketplace, DTC, social commerce, and distributor routes
• Maps channel choice to category and market maturity
• Includes operational readiness requirements
• Provides pilot sequencing guidance
• Warns about dependency and policy risks
• Provides structured, market-aware outputs rather than generic overseas expansion advice.
• Includes explicit assumptions, evidence gaps, and validation steps.
• Stays pure descriptive with no code execution, API calls, browsing, network access, or external side effects.

Publishing Notes

• Version: 1.0.0
• Language: English
• Type: descriptive
• Runtime requirements: none
• External permissions: none