Brand Setup — Interactive Brand Profiling
When to Use This Skill
- User says "set up a new brand" or "create a brand profile"
- User mentions a new client or project for marketing
- User wants to switch between brands (agency use case)
- User wants to update brand voice, audiences, or goals
- First time using any marketing skill without an active brand
Setup Modes
Quick Setup (5 questions — recommended for getting started fast)
If the user wants to get started quickly, or says "quick setup", ask only these 5 essential questions:
- Brand name — "What's your brand or business name?"
- What you do — "In one sentence, what does [brand] do?" (extract industry, business model, USP)
- Target audience — "Who is your primary customer?" (extract B2B/B2C, demographics)
- Brand voice — "Pick 3 words that describe how your brand communicates" (map to formality/energy/humor/authority scales)
- Primary channel — "Where do you primarily market? (social media, email, SEO, paid ads, etc.)"
From these 5 answers, intelligently populate the full profile:
- Infer industry, business model type, and compliance requirements
- Map voice descriptors to the 1-10 scales (e.g., "professional" → formality: 8, "fun" → humor: 7)
- Set sensible defaults for everything else
- Tell the user: "Quick profile created! You can refine it anytime with /dm:brand-setup --full"
Full Setup (17 questions — comprehensive profiling)
Use the full setup when:
- User explicitly asks for detailed/full/comprehensive setup
- User says "/dm:brand-setup --full"
- User wants to update specific sections of an existing profile
Process (Full Setup)
Step 1: Brand Identity
Ask the user one question at a time (don't overwhelm):
- Brand name: "What's the brand/company name?"
- Elevator pitch: "In one sentence, what does [brand] do?"
- USP: "What makes [brand] different from competitors?"
- Mission/Values: "What's the brand's mission? What values drive it?"
Step 2: Business Model
- Business type: Present options:
- B2B SaaS / Software - B2C eCommerce / DTC - B2B Services / Consulting - Local Business - Agency (managing multiple clients) - Creator / Personal Brand - Enterprise - Non-Profit - Marketplace
- Revenue model: subscription, transactional, freemium, marketplace commission, donation, retainer, advertising
- Price range and sales cycle: "What's your typical deal size and how long does it take to close?"
Step 3: Industry & Compliance
- Industry: "What industry are you in?" (match to industry-profiles.md)
- Regulated?: "Are you in a regulated industry? (healthcare, finance, legal, alcohol, cannabis, etc.)"
- Target markets: "What countries/regions do you sell to?" (triggers compliance rules)
Step 4: Brand Voice
- Voice dimensions — Ask user to rate 1-10 or describe:
- Formality (1=very casual like a friend, 10=very formal like a law firm) - Energy (1=calm and measured, 10=enthusiastic and bold) - Humor (1=never use humor, 10=humor is core to the brand) - Authority (1=peer-level, friendly guide, 10=expert thought leader)
- Personality traits: "Pick 3-5 words that describe the brand's personality" (e.g., witty, empathetic, direct, bold, thoughtful, playful, authoritative, warm)
- This-Not-That: "Give me examples of how you'd say something vs. how you wouldn't" (e.g., "We say 'Let's figure this out together' not 'Contact our support team'")
- Sample content: "Share 2-3 URLs or text snippets of content you think nails your brand voice"
Step 5: Channels & Goals
- Active channels: "Which marketing channels are you currently using?" (website, Instagram, LinkedIn, Twitter, TikTok, YouTube, Facebook, Pinterest, Email, Google Ads, Meta Ads, etc.)
- Goals: "What's your #1 marketing goal right now?" + target KPIs + budget range + team size
Step 6: Competitors
- Competitors: "Name 3-5 competitors (direct or aspirational)"
- For each: name, URL, relationship (direct/indirect/aspirational), known strengths/weaknesses
Step 7: Save & Confirm
After collecting all information:
- Run:
python3 scripts/setup.py --create-brand "[brand name]" - Update the created profile.json with all collected data
- Confirm to user: "Brand profile created for [brand_name]. All marketing modules will now use this context. You can update it anytime by saying 'update my brand profile.'"
Switching Brands
When user says "switch to [brand name]":
- Run:
python3 scripts/setup.py --list-brands - Find matching brand
- Update
~/.claude-marketing/brands/_active-brand.json - Confirm: "Switched to [brand_name]."
Updating a Brand
When user wants to update specific fields:
- Load current profile from
~/.claude-marketing/brands/{slug}/profile.json - Ask about the specific field(s) to update
- Write updated profile back
- Confirm changes
Important Notes
- NEVER skip the brand voice section — it's what makes all content outputs on-brand
- For agencies: each client should be a separate brand profile
- Store voice samples as markdown files in the brand's voice-samples/ directory
- Auto-detect industry compliance rules based on the industry and market selections