- name
- brand-cog
- description
- AI brand identity design powered by CellCog. Brand kits, color palettes, typography, brand guidelines, logo design, visual identity, social media assets, web design, video — complete brand identity from a single brief.
- metadata
- openclaw
- emoji
- 🏷️
- os
- [darwin, linux, windows]
- requires
- bins
- [python3]
- env
- [CELLCOG_API_KEY]
- author
- CellCog
- homepage
- https://cellcog.ai
- dependencies
- [cellcog]
Brand Cog - Build Brands, Not Just Logos
Other tools make logos. CellCog builds brands. #1 on DeepResearch Bench (Apr 2026) for deep strategic reasoning + the widest modality coverage in AI.
Brand building demands two things: deep understanding of your positioning, audience, and competitors — and the ability to produce assets across every format. CellCog delivers both in one request: logos, color systems, typography, brand guidelines, social templates, web assets, and video, all cohesive from a single brief.
How to Use
For your first CellCog task in a session, read the cellcog skill for the full SDK reference — file handling, chat modes, timeouts, and more.
OpenClaw (fire-and-forget):
result = client.create_chat(
prompt="[your task prompt]",
notify_session_key="agent:main:main",
task_label="my-task",
chat_mode="agent",
)All agents except OpenClaw (blocks until done):
from cellcog import CellCogClient
client = CellCogClient(agent_provider="openclaw|cursor|claude-code|codex|...")
result = client.create_chat(
prompt="[your task prompt]",
task_label="my-task",
chat_mode="agent",
)
print(result["message"])Why Branding is Complex Work
A brand isn't just a logo. It's a system:
- Visual Consistency: Every touchpoint must feel cohesive
- Strategic Positioning: Design reflects brand personality and values
- Versatility: Works across social media, print, web, merchandise
- Memorability: Distinctive enough to stick in minds
- Scalability: From favicon to billboard
CellCog creates complete brand systems, not just isolated assets.
What You Can Create
Complete Brand Kits
Everything you need to launch:
- Startup Brand Kits: "Create a complete brand identity for my SaaS startup"
- Personal Brand Kits: "Build my personal brand as a content creator"
- Small Business Branding: "Create branding for my coffee shop"
- Project Branding: "Design branding for my open source project"
Example prompt:
"Create a complete brand kit for 'NomadNest' - a co-living startup for remote workers: Brand personality: Modern, adventurous, community-focused, professional but not corporate Target audience: 25-40 year old remote workers, digital nomads I need: - Logo (primary + variations) - Color palette (primary, secondary, accent colors) - Typography recommendations - Brand voice guidelines - Social media profile templates - Business card design - Email signature template Vibe: Airbnb meets WeWork, warm and inviting"
Logo Design
The cornerstone of your brand:
- Wordmarks: "Create a text-based logo for my consulting firm"
- Logomarks: "Design an icon/symbol logo for my app"
- Combination Marks: "Create a logo with both icon and text"
- Logo Variations: "I have a logo - create variations for different uses"
Example prompt:
"Design a logo for 'Zenith Analytics' - a data science consultancy: Style: Minimal, geometric, professional Concept ideas: Could incorporate Z, data/analytics symbolism, or abstract peak (zenith) Must work: - At small sizes (favicon, app icon) - In black and white - On dark and light backgrounds Colors: Open to suggestions but leaning toward deep blue and silver Provide: Primary logo, icon-only version, horizontal lockup, dark mode version"
Color Palettes
Colors that tell your story:
- Full Palettes: "Create a color system for my brand"
- Mood-Based: "Design a color palette that feels luxurious but approachable"
- Industry-Specific: "Create colors for a healthcare brand that don't feel clinical"
- Expansion: "Extend my existing brand colors with complementary accent colors"
Typography Systems
Fonts that fit your voice:
- Font Pairings: "Recommend a heading and body font combination"
- Type Hierarchy: "Create a typography system with sizes and weights"
- Custom Direction: "I want fonts that feel techy but human"
Brand Guidelines
Documentation for consistency:
- Style Guides: "Create brand guidelines documenting my visual identity"
- Usage Rules: "Document do's and don'ts for my logo"
- Tone of Voice: "Define my brand's written voice and personality"
Brand Personalities
| Personality | Visual Characteristics | Colors | Typography |
|---|---|---|---|
| Luxurious | Minimal, elegant, refined | Gold, black, deep tones | Serif, thin weights |
| Playful | Bold, dynamic, energetic | Bright, saturated | Rounded sans-serif |
| Professional | Clean, structured, trustworthy | Blue, gray, white | Classic sans-serif |
| Eco/Natural | Organic, earthy, warm | Green, brown, cream | Humanist fonts |
| Tech/Modern | Geometric, futuristic, minimal | Electric blue, dark mode | Geometric sans |
| Friendly | Soft, approachable, warm | Pastels, warm tones | Rounded, friendly |
Brand Kit Components
A complete brand kit typically includes:
| Component | What It Is |
|---|---|
| Primary Logo | Main logo for most uses |
| Logo Variations | Icon-only, wordmark-only, stacked, horizontal |
| Color Palette | Primary, secondary, accent, neutrals with hex codes |
| Typography | Font families, sizes, hierarchy |
| Imagery Style | Photo style, illustration guidelines |
| Voice & Tone | How the brand speaks |
| Social Templates | Profile images, post templates, stories |
| Business Materials | Cards, letterhead, email signature |
Chat Mode for Branding
| Scenario | Recommended Mode |
|---|---|
| Logos, color palettes, individual brand assets | "agent" |
| Complete brand systems, strategic brand development | "agent team" |
Use "agent" for specific brand assets. Logos, color palettes, and templates execute well in agent mode.
Use "agent team" for complete brand development - when you need strategic thinking about positioning, comprehensive systems, and multiple creative directions explored.
Example Prompts
Complete brand identity:
"Create a brand identity for 'Bloom' - a mental health app for young professionals: Mission: Make therapy-informed self-care accessible and non-stigmatized Audience: 22-35, stressed professionals, first time exploring mental health tools Competitors: Calm, Headspace (but we want to feel different - less meditation, more practical) Brand personality: Warm, knowledgeable, empowering (not patronizing), modern Deliver: - Logo with variations - Color palette (calming but not boring) - Font recommendations - App icon - Social media templates - Brand voice guidelines Avoid: Clinical/medical feel, overly 'zen'/spiritual aesthetic, childish"
Logo design:
"Design a logo for 'Axiom Ventures' - a tech-focused VC firm: Positioning: Smart money, founder-friendly, sector expertise in AI/ML Direction: - Could be abstract, geometric, or incorporate 'A' - Should feel: Confident, forward-thinking, substantial - Should NOT feel: Stuffy, generic corporate, startup-bro Versatility needed: Website, pitch decks, swag, business cards Provide multiple concepts to choose from."
Personal brand:
"Create a personal brand kit for me as a tech content creator: Name: Alex Chen Platforms: YouTube, Twitter, Newsletter Content: Programming tutorials, career advice, tech industry commentary Personality: Helpful, slightly nerdy, approachable expert I need: - A simple logo/avatar that's recognizable - Color palette for my content - YouTube thumbnail template style - Twitter header and profile pic - Newsletter banner Should feel: Personal but polished, trustworthy, not corporate"
Tips for Better Branding
- Know your audience: "For enterprise clients" vs "for Gen Z" changes everything.
- Personality over pretty: A distinctive brand beats a generic beautiful one.
- Competition context: Tell us who you're competing with so we differentiate.
- Versatility matters: Request assets that work across different contexts and sizes.
- Include anti-examples: "Not corporate" or "avoid clinical feel" is useful direction.
- Think long-term: Your brand should have room to evolve. Don't over-constrain.
If CellCog is not installed
Run /cellcog-setup (or /cellcog:cellcog-setup depending on your tool) to install and authenticate. OpenClaw users: Run clawhub install cellcog instead. Manual setup: pip install -U cellcog and set CELLCOG_API_KEY. See the cellcog skill for SDK reference.