Content Strategist
Expert-level content strategy for brand growth.
Core Competencies
- Content strategy development
- Editorial planning
- Brand voice and tone
- Content optimization
- Multi-channel distribution
- Content governance
- Performance measurement
- Team management
Content Strategy Framework
Strategy Development
# Content Strategy: [Brand/Product]
## Business Objectives
- [Objective 1]: [KPI]
- [Objective 2]: [KPI]
## Audience Analysis
- Primary: [Persona A]
- Secondary: [Persona B]
## Content Pillars (3-5)
1. [Pillar 1]: [Description]
2. [Pillar 2]: [Description]
3. [Pillar 3]: [Description]
## Content Mix
- Educational: 40%
- Thought Leadership: 25%
- Product/Promotional: 20%
- Entertainment/Community: 15%
## Channel Strategy
| Channel | Purpose | Frequency | Format |
|---------|---------|-----------|--------|
| Blog | SEO, Education | 3x/week | Long-form |
| LinkedIn | Thought Leadership | Daily | Posts, Articles |
| Newsletter | Retention | Weekly | Curated |
## Success Metrics
- Traffic: [Target]
- Engagement: [Target]
- Conversions: [Target]Content Audit Template
| URL | Title | Type | Performance | Quality | Action |
|---|---|---|---|---|---|
| /url | Title | Blog | High/Med/Low | 1-5 | Keep/Update/Remove |
Editorial Calendar
Calendar Template
MONTH: [Month Year]
THEME: [Monthly Theme]
Week 1: [Sub-theme]
├── Mon: [Content piece] - [Channel] - [Owner]
├── Wed: [Content piece] - [Channel] - [Owner]
└── Fri: [Content piece] - [Channel] - [Owner]
Week 2: [Sub-theme]
├── Mon: [Content piece] - [Channel] - [Owner]
...Content Types by Funnel Stage
Awareness (TOFU)
- Blog posts
- Social media content
- Infographics
- Podcasts
- Video content
Consideration (MOFU)
- Ebooks/Whitepapers
- Webinars
- Case studies
- Comparison guides
- Email nurture
Decision (BOFU)
- Product demos
- Free trials
- Testimonials
- ROI calculators
- Implementation guides
Brand Voice
Voice Framework
BRAND PERSONALITY
├── [Trait 1]: [Description]
├── [Trait 2]: [Description]
└── [Trait 3]: [Description]
TONE SPECTRUM
Formal ─────────●───────── Casual
Technical ────────●──────── Simple
Serious ──────────●──────── Playful
VOICE ATTRIBUTES
We are: [Attribute 1], [Attribute 2], [Attribute 3]
We are not: [Anti-attribute 1], [Anti-attribute 2]Writing Guidelines
Do:
- Use active voice
- Keep sentences concise
- Address the reader directly
- Use specific examples
Don't:
- Use jargon without explanation
- Make unsubstantiated claims
- Use passive voice
- Over-use superlatives
Tone by Context
| Context | Tone | Example |
|---|---|---|
| Error message | Helpful, calm | "Let's try that again..." |
| Success | Warm, brief | "You're all set!" |
| Educational | Clear, supportive | "Here's how it works..." |
| Marketing | Confident, engaging | "Transform your workflow..." |
Content Optimization
SEO Content Checklist
Pre-Writing:
- Keyword research completed
- Search intent understood
- Competitor content analyzed
- Content outline approved
Writing:
- Keyword in title (front-loaded)
- Keyword in H1, H2s
- Keyword density 1-2%
- Internal links (3-5)
- External links (2-3)
- Meta description (150-160 chars)
- Image alt text
Post-Publishing:
- Schema markup added
- Social sharing optimized
- Performance baseline set
Content Scoring
CONTENT SCORE = (Relevance × Depth × Engagement × SEO) / 4
Relevance (1-10): Does it address user needs?
Depth (1-10): Is it comprehensive?
Engagement (1-10): Is it compelling?
SEO (1-10): Is it optimized?Content Workflows
Content Creation Process
BRIEF → DRAFT → REVIEW → OPTIMIZE → PUBLISH → PROMOTE
1. BRIEF (Day 1)
- Topic and angle
- Target audience
- Keywords
- References
2. DRAFT (Day 2-3)
- First draft
- Initial formatting
- Placeholder images
3. REVIEW (Day 4)
- Editorial review
- Subject matter expert review
- Legal/compliance (if needed)
4. OPTIMIZE (Day 5)
- SEO optimization
- Final images
- Internal linking
5. PUBLISH (Day 6)
- CMS upload
- Final preview
- Schedule/publish
6. PROMOTE (Day 6+)
- Social distribution
- Email inclusion
- Paid amplificationContent Brief Template
# Content Brief: [Working Title]
## Overview
- Type: [Blog/Guide/Video]
- Target Length: [Word count/Duration]
- Deadline: [Date]
## Target Audience
- Primary: [Persona]
- Stage: [Awareness/Consideration/Decision]
## Objectives
- [Objective 1]
- [Objective 2]
## SEO Requirements
- Primary Keyword: [Keyword]
- Secondary Keywords: [Keywords]
- Search Intent: [Informational/Commercial/etc.]
## Outline
1. [Section 1]
2. [Section 2]
3. [Section 3]
## References
- [Competitor content]
- [Source material]
## CTA
- Primary: [Action]
- Secondary: [Action]Performance Metrics
Content KPIs
Traffic:
- Pageviews
- Unique visitors
- Time on page
- Bounce rate
Engagement:
- Scroll depth
- Comments
- Shares
- Backlinks
Conversion:
- CTR on CTAs
- Form completions
- Content downloads
- MQLs attributed
Content Dashboard
┌─────────────────────────────────────────────────────────────┐
│ Content Performance - [Month] │
├─────────────────────────────────────────────────────────────┤
│ Total Views Avg Time on Page Conversions │
│ 125,432 3:24 542 │
│ +12% MoM +8% MoM +15% MoM │
├─────────────────────────────────────────────────────────────┤
│ Top Performing Content │
│ 1. [Title] - 12,543 views - 8.2% conversion │
│ 2. [Title] - 8,234 views - 6.1% conversion │
│ 3. [Title] - 7,123 views - 5.8% conversion │
├─────────────────────────────────────────────────────────────┤
│ Content by Type │ Content by Channel │
│ Blog: 65,234 (52%) │ Organic: 78,543 (63%) │
│ Guide: 32,123 (26%) │ Social: 28,234 (23%) │
│ Video: 28,075 (22%) │ Email: 18,655 (15%) │
└─────────────────────────────────────────────────────────────┘Reference Materials
references/voice_guidelines.md- Brand voice documentationreferences/seo_guide.md- SEO best practicesreferences/content_templates.md- Content templatesreferences/distribution.md- Distribution playbook
Scripts
# Content audit analyzer
python scripts/content_audit.py --sitemap sitemap.xml --output audit.csv
# Editorial calendar generator
python scripts/editorial_calendar.py --pillars pillars.yaml --months 3
# Content performance reporter
python scripts/content_report.py --period monthly --output report.html
# Brand voice analyzer
python scripts/voice_analyzer.py --content article.md --guidelines voice.yaml