- name
- linkedin-post-engine
- description
- Write high-performing, persuasive, and authentic LinkedIn posts across any professional niche. Uses research-backed hooks, proven post structures, and LinkedIn-specific formatting to maximize reach, saves, comments, and profile actions. Use when creating LinkedIn posts, carousels-by-text, thought leadership, founder updates, case studies, hiring posts, launch posts, or converting X/Twitter ideas into LinkedIn content.
- metadata
READ BEFORE USE
HOW TO USE THIS SKILL EFFECTIVELY
READ BEFORE USE
LinkedIn Post Engine
Overview
This skill helps you create strong LinkedIn posts that feel human, useful, and credible.
It combines:
- proven hook frameworks,
- clear narrative structures,
- proof-first writing,
- and practical CTA design.
Keywords: linkedin, thought leadership, personal brand, founder posts, b2b content, storytelling, case study, hooks, engagement, authority
Process Workflow
Phase 1: Audience + Positioning (CRITICAL)
Before writing, define:
- Audience — Who is this for? (founders, recruiters, engineers, operators, marketers, sales leaders, etc.)
- Goal — Reach, authority, leads, hiring, trust, replies, profile visits?
- Core insight — What is the one thing worth remembering?
- Proof — What makes this believable (numbers, before/after, constraints, mistakes, outcomes)?
If proof is missing, use placeholders like [X%], [Y hours] and request exact values.
Phase 2: Structure + Hook Selection
Choose a format first, then write:
- Story
- Framework
- Contrarian
- Case study
- Teardown
- Build-in-public
Then select 2-3 hooks and finalize one.
Phase 3: Draft + Polish
- Keep paragraphs short (1-2 lines)
- Front-load specifics
- Remove generic filler
- End with one clear CTA
- Add 3-6 hashtags max
LinkedIn Feed Dynamics (Practical)
What usually performs best:
- Strong first two lines (stops the scroll)
- Specificity (numbers > adjectives)
- Credible vulnerability (mistakes + lessons)
- Clear structure (easy to skim on mobile)
- Conversation CTA (quality comments over empty likes)
Avoid:
- Buzzword soup
- Generic motivation posts
- Overlong hashtag blocks
- Fake certainty without evidence
Hook Formulas (Most Important)
The Contrarian Hook
- “Most people do [X]. That’s exactly why they stay stuck.”
- “Unpopular opinion: [industry belief] is outdated.”
The Specific Result Hook
- “In [timeframe], we improved [metric] by [number]. Here’s how.”
- “We cut [cost/time] by [X%]. Not with a new tool—by changing this one workflow.”
The Mistake Hook
- “I made this [role]-mistake for months. It cost us [outcome].”
- “We shipped the wrong thing fast. Here’s what fixed it.”
The Framework Hook
- “The [3-step/4-step] framework I use for [outcome].”
- “If I had to restart as [role], I’d follow these 5 rules.”
The Question Hook
- “Would you let your team do [X] without [Y]?”
- “What’s your biggest bottleneck in [domain] right now?”
High-Performing Post Formats
1) “This runs now” (Operational Story)
Best for real systems, workflows, and automations.
Template:
- bold claim
- “Not as a demo. As an actual [responsibility/workflow].”
- “Here’s what it does:” with 4-6 concrete bullets
- measurable result
- perspective line + CTA question
2) Case Study
Template:
- starting problem
- constraints
- intervention
- before/after metrics
- key lesson
- optional “comment TEMPLATE” CTA
3) Contrarian Opinion
Template:
- challenge popular view
- explain why it fails in practice
- give 3 practical principles
- ask a polarizing but constructive question
4) Framework Post
Template:
- name framework
- 3-5 steps
- one mistake to avoid
- one practical “do this today” action
5) Build-in-Public Update
Template:
- what shipped this week
- what worked
- what broke
- what changed next
- ask for informed feedback
Persuasion Principles
Use these to increase clarity and trust:
- Specificity: “Saved 3.2 hours/week” beats “saved time.”
- Mechanism: Explain how, not just outcomes.
- Credibility: Mention tradeoffs, not only wins.
- Relevance: Tie insight to audience reality.
- Clarity: One post = one core idea.
Writing Rules
- Hook in first 1-2 lines
- 1-2 sentence paragraphs
- Prefer plain language over hype
- Use emojis sparingly as section markers
- Keep claims realistic
- Never invent outcomes, clients, or credentials
Hashtags:
- 3-6 max
- niche + function + audience mix
- avoid spammy broad tags only
Output Contract
By default, provide:
- 3 hook options
- 1 full post
- 1 spicier variant
- 3 first-comment ideas (to deepen discussion)
Optional on request:
- NL / EN / NL-EN mixed variants
- X/Twitter adaptation
- Short + long versions
- Carousel text outline
Quick Prompt Template
When user gives a raw idea, ask/fill:
- Audience:
- Goal:
- Topic:
- Proof points:
- Tone:
- CTA preference:
Then generate outputs per contract above.
Common Pitfalls to Avoid
- Generic “AI changed everything” without concrete examples
- No proof signals
- Too many ideas in one post
- CTA mismatch (asking for leads on a pure thought-leadership post)
- Over-formatting with noisy symbols
Execution Checklist
Before finalizing:
- [ ] Hook is strong and specific
- [ ] Core claim is clear
- [ ] Includes at least one proof signal
- [ ] Easy to skim on mobile
- [ ] CTA invites real conversation
- [ ] Hashtags are relevant and limited
- [ ] Tone feels authentic to author