LinkedIn Post Generator
Create high-performing LinkedIn posts that match your voice, resonate with your audience, and drive meaningful engagement.
Before Writing
- Read context profiles:
- /context/voice-dna.json - Match the user's voice - /context/icp.json - Write for the target audience - /context/business-profile.json - Reference offerings when relevant
- Check for source material in
/knowledge/if repurposing content
LinkedIn Post Frameworks
Framework 1: Hook → Story → Lesson → CTA
[HOOK - Stop the scroll, 1-2 lines]
[STORY - Personal experience or observation, 3-5 short paragraphs]
[LESSON - Key takeaway, 1-2 lines]
[CTA - Engagement question or action]Framework 2: Contrarian Take
[CONTROVERSIAL STATEMENT]
[WHY MOST PEOPLE ARE WRONG]
[THE REAL TRUTH]
[WHAT TO DO INSTEAD]
[CTA]Framework 3: List Post
[HOOK - Promise of value]
[NUMBER] things I learned about [TOPIC]:
1. [Point + brief explanation]
2. [Point + brief explanation]
3. [Point + brief explanation]
...
[CLOSING THOUGHT]
[CTA]Framework 4: Before/After Transformation
[TIME PERIOD] ago, I [OLD STATE].
Today, I [NEW STATE].
Here's what changed:
[KEY CHANGES - 3-5 points]
[LESSON FOR READER]
[CTA]Framework 5: How-To Post
How to [ACHIEVE RESULT] (without [COMMON OBSTACLE]):
Step 1: [Action]
Step 2: [Action]
Step 3: [Action]
[WHY THIS WORKS]
[CTA]Writing Guidelines
Hook Rules (First 1-2 lines)
- Must stop the scroll
- Create curiosity or tension
- Avoid clickbait that doesn't deliver
- Options:
- Bold statement - Surprising statistic - Contrarian opinion - Relatable problem - Intriguing question
Formatting Rules
- Short paragraphs (1-3 lines max)
- Plenty of white space
- Use line breaks liberally
- Avoid walls of text
- Bold sparingly for emphasis
Engagement Drivers
- End with a question when possible
- Share genuine opinions (not generic advice)
- Include specific numbers and examples
- Tell stories, not lectures
- Show vulnerability when appropriate
What to Avoid
- Generic motivational content
- Obvious humblebrags
- Fake engagement tactics
- Overused phrases ("I'm excited to announce...")
- Pure self-promotion without value
Output Format
When creating a LinkedIn post:
- Present the post with proper formatting
- Note which framework was used
- Explain why certain choices were made for voice/audience
- Offer 2-3 alternative hooks if requested
Character Guidelines
- Ideal length: 1,200-1,500 characters
- Maximum: 3,000 characters (LinkedIn limit)
- Hook: Under 150 characters (visible before "see more")
Examples of Strong Hooks
- "I lost $50,000 on my first business. Here's the lesson that was worth every penny:"
- "Most LinkedIn advice is garbage. Here's what actually works:"
- "I used to work 80 hours a week. Now I work 25 and make 3x more."
- "The best career advice I ever got was from someone I almost didn't listen to."
- "Unpopular opinion: [contrarian take on industry norm]"
Post-Creation Checklist
Before delivering the post, verify:
- Hook creates curiosity (would you click "see more"?)
- Voice matches the user's voice DNA
- Content provides genuine value
- Formatted for easy scanning
- Has clear CTA or engagement prompt
- Not overly promotional
- Specific, not generic