/dm:audience-profile
Purpose
Build a rich, actionable buyer persona that goes beyond basic demographics. Captures psychographic drivers, behavioral patterns, jobs-to-be-done, objections, and content consumption preferences to inform all marketing activities.
Input Required
The user must provide (or will be prompted for):
- Product/service: What the brand offers
- Customer type: B2B buyer, B2C consumer, or both
- Existing data: Any customer research, survey data, analytics demographics, CRM data, or interview insights
- Number of personas: How many distinct personas to create (recommend 2-4)
- Hypothesis: Who the user thinks their ideal customer is (starting point)
Process
- Load brand context: Read
~/.claude-marketing/brands/_active-brand.jsonfor the active slug, then load~/.claude-marketing/brands/{slug}/profile.json. Apply brand voice, compliance rules for target markets (skills/context-engine/compliance-rules.md), and industry context. Also check for guidelines at~/.claude-marketing/brands/{slug}/guidelines/_manifest.json— if present, load restrictions and relevant category files. Check for custom templates at~/.claude-marketing/brands/{slug}/templates/. Check for agency SOPs at~/.claude-marketing/sops/. If no brand exists, ask: "Set up a brand first (/dm:brand-setup)?" — or proceed with defaults. - Gather inputs through structured questions if data is limited
- Build demographic profile: age range, role/title, company size (B2B), income range, geography, education
- Develop psychographic profile: values, motivations, fears, aspirations, identity markers
- Map behavioral patterns: where they spend time online, content formats preferred, purchase behavior, decision-making process
- Define jobs-to-be-done: functional, emotional, and social jobs the product helps accomplish
- Identify objections and barriers to purchase with counter-messaging
- Document the buyer journey: trigger events, research process, evaluation criteria, decision influencers
- Specify content preferences: platforms, formats, tone, topics they engage with
- Give the persona a name and narrative summary for team alignment
Output
A structured buyer persona document containing:
- Persona name and one-paragraph narrative
- Demographic snapshot
- Psychographic profile with motivations and values
- Jobs-to-be-done framework (functional, emotional, social)
- Day-in-the-life scenario
- Buyer journey map with touchpoints and decision criteria
- Objections and counter-messaging guide
- Content and channel preferences
- Messaging do's and don'ts for this persona
Agents Used
- marketing-strategist — Persona development, JTBD framework, buyer journey mapping, audience segmentation