- name
- amazon-listing-writer
- description
- Write high-converting, SEO-optimized Amazon listings including title, bullets, description, A+ content, and backend search terms. Triggers: listing write, listing title, listing bullets, listing description, listing a+, listing backend, listing rewrite, listing score, listing translate
- allowed-tools
- Bash
- metadata
- openclaw
- homepage
- https://github.com/mguozhen/amazon-listing-writer
Amazon Listing Copywriter
Write high-converting, SEO-optimized Amazon listings. Input your product details and target keywords — get a complete, ready-to-publish listing: title, 5 bullets, description, A+ content outline, and backend search terms.
Commands
listing write # write complete listing (interactive)
listing title [product] # write optimized title only
listing bullets [product] # write 5 bullet points
listing description [product] # write product description
listing a+ [product] # outline A+ content modules
listing backend [product] # generate backend search terms
listing rewrite [paste text] # rewrite existing weak listing
listing score [paste text] # score existing listing (1–100)
listing translate [lang] # adapt listing for UK/DE/JP marketWhat Data to Provide
- Product name & category — what it is
- Key features — materials, dimensions, what makes it special
- Target customer — who buys it and why
- Top keywords — your primary and secondary keywords
- Competitor listings — paste 1–2 competitor titles/bullets to differentiate
- Use cases — how/when customers use it
Listing Structure Guide
Title Formula (200 bytes max)
[Brand] + [Primary Keyword] + [Key Feature] + [Size/Color/Qty] + [Use Case/Benefit]
Example:
"BrandX Yoga Mat Non-Slip — Extra Thick 6mm, 72" × 24" — Eco-Friendly TPE,
Alignment Lines — For Hot Yoga, Pilates, Home Gym"Title Rules:
- Lead with primary keyword (highest search volume)
- Include 2–3 secondary keywords naturally
- No promotional phrases (Best, #1, Amazing)
- No subjective claims without proof
- Capitalize each major word
Bullet Point Formula (5 bullets, 200 chars each)
Structure each bullet:
🔑 [FEATURE IN CAPS] — [Benefit explanation] [Social proof/spec if available]Bullet 1: Primary differentiator (why choose this over competitors) Bullet 2: Key material/quality feature Bullet 3: Dimensions/compatibility/what's included Bullet 4: Use case / who it's for Bullet 5: Warranty / customer satisfaction guarantee
Backend Search Terms (250 bytes)
- Synonyms not in title/bullets
- Common misspellings
- Spanish terms (for US market)
- Long-tail phrases
- Competitor brand names (careful — no trademark infringement)
Copywriting Principles
Conversion-First Language
| Weak | Strong |
|---|---|
| "Good quality" | "Aircraft-grade aluminum, tested to 500 lb load" |
| "Easy to use" | "Set up in 3 minutes — no tools required" |
| "Great for families" | "Safe for kids 3+ — BPA-free, no sharp edges" |
| "Long lasting" | "18-month warranty, 50,000+ units sold" |
Emotional Triggers by Category
- Health/Fitness: Transformation, confidence, results
- Home/Kitchen: Simplicity, time-saving, pride of home
- Baby/Kids: Safety, development, peace of mind
- Electronics: Performance, reliability, seamless experience
- Outdoor: Adventure, freedom, durability
Listing Score Rubric (100 points)
| Element | Max Points | Criteria |
|---|---|---|
| Title keyword placement | 20 | Primary keyword in first 80 chars |
| Title completeness | 10 | Brand + feature + benefit present |
| Bullet differentiation | 20 | Each bullet = unique selling point |
| Bullet readability | 10 | Scannable, no walls of text |
| Keyword coverage | 15 | Top 10 keywords placed naturally |
| Social proof signals | 10 | Specs, certifications, stats |
| Mobile optimization | 10 | First 2 bullets visible without scroll |
| Backend terms | 5 | 250 bytes used efficiently |
Score 85+ = Publish ready Score 65–84 = Minor revisions needed Score <65 = Major rewrite required
Output Format
- Complete Listing — title + 5 bullets + description ready to paste
- Keyword Placement Map — which keywords appear where
- Listing Score — 100-point breakdown with specific improvements
- A+ Content Outline — module suggestions with copy direction
- Split Test Suggestions — 2 title variants to A/B test
Rules
- Never use restricted phrases: "FDA approved" (unless true), "#1 Best Seller", "guaranteed cure"
- All claims must be supportable — no invented statistics
- Front-load benefits in each bullet (customer scans first 50 chars)
- Match reading level to target audience
- Always include primary keyword in title within first 5 words
- Check competitor listings before writing — differentiate, don't copy