- name
- amazon-aplus-content
- description
- Amazon A+ content (Enhanced Brand Content) builder. Design module layouts, write conversion-optimized copy, create brand story sections, and plan comparison charts. Works for Standard A+ and Premium A+. Triggers: a+ content, amazon a+, enhanced brand content, ebc, amazon brand story, a+ modules, premium a+, a+ content builder, amazon brand content, a+ copy, brand story, a+ design, amazon ebc, product detail page, a+ comparison chart
- allowed-tools
- Bash
- metadata
- openclaw
- homepage
- https://github.com/mguozhen/amazon-aplus-content
Amazon A+ Content Builder
Design high-converting A+ content modules, write compelling copy, and plan your brand story. Turn your product detail page into a sales machine.
Commands
a+ plan [product] # plan A+ module layout strategy
a+ copy [module type] # write copy for specific module
a+ brand story # write brand story section
a+ compare [products] # build comparison chart
a+ audit [paste existing] # score and improve existing A+
a+ premium # Premium A+ module planning
a+ mobile # mobile-optimized A+ checklist
a+ save [product] # save A+ content planWhat Data to Provide
- Product & brand — what you sell, your brand positioning
- Target customer — who buys, their pain points and desires
- Key differentiators — what makes you better than competitors
- Brand assets — colors, fonts, visual style (describe or paste)
- Competitor A+ — describe competitor pages to differentiate
A+ Module Types Reference
Standard A+ (Available to Brand Registry sellers)
| Module | Best Used For | Copy Length |
|---|---|---|
| Header Image with Text | Hero brand statement | Headline 150 chars, body 300 chars |
| Image & Text | Feature highlights | 300 chars per block |
| Image Sidebar | Specifications + visual | 200 chars |
| Technical Specs Table | Product details | 20 rows max |
| Four Image with Text | Use cases / benefits | 200 chars each |
| Logo + Description | Brand intro | 600 chars |
| Comparison Chart | Product line showcase | Up to 6 ASINs |
| Single Image | Lifestyle/usage shot | No text required |
Premium A+ (For qualifying brands with Brand Story)
Additional modules:
- Interactive Image Hotspot — clickable image zones
- Q&A Module — FAQ format with expandable answers
- Video Module — embed product/brand video
- Carousel — swipeable multi-image module
A+ Content Strategy by Goal
Goal: Reduce Returns
Focus on: Technical specs table, size/fit guide, what's-in-the-box module Copy angle: Set accurate expectations, answer "will this fit/work for me?"
Goal: Increase Conversion Rate
Focus on: Hero image with power headline, 3–4 key benefits with lifestyle photos Copy angle: Emotional benefit + proof point in every module
Goal: Build Brand Loyalty
Focus on: Brand story, founder narrative, sustainability/mission Copy angle: Why we exist, what we stand for, our promise
Goal: Upsell Product Line
Focus on: Comparison chart (position this product as mid-tier, show premium) Copy angle: "Good / Better / Best" positioning
Copy Framework by Module
Hero Header Formula
[Transformation Statement] — [How You Achieve It]
Example: "Sleep Through the Night — Engineered for Side Sleepers"Feature Module Formula
[Benefit Headline — NOT feature]
[1-sentence explanation of how it works]
[Proof point or spec if available]
❌ Weak: "Memory Foam Material"
✅ Strong: "Wakes Up With You — Responds to body heat in 3 seconds for perfect pressure relief"Brand Story Framework (600 chars)
1. Origin (2 sentences): Why we started, what problem we saw
2. Mission (1 sentence): What we're trying to do for customers
3. Promise (1 sentence): What you can always expect from us
4. CTA: Invite them into the community/brandA+ Content Rules (Amazon Policy)
Prohibited:
- Pricing or promotional information ("$49.99", "Buy 2 get 1 free")
- References to customer reviews ("As seen in 5-star reviews")
- Time-sensitive claims ("Limited time offer")
- Competitor brand names
- Shipping information
- "Best seller" or "#1" claims without substantiation
- Blurry, low-resolution images (<72 DPI)
Recommended image specs:
- Minimum: 970px wide
- Ideal: 1500px wide (auto-scales for mobile)
- Aspect ratios vary by module — check Seller Central for exact specs
Conversion Rate Benchmarks
| A+ Quality Level | Typical CVR Lift |
|---|---|
| No A+ content | Baseline |
| Basic A+ (text-heavy) | +3–5% |
| Good A+ (balanced images + copy) | +8–12% |
| Premium A+ (interactive, video) | +15–20% |
Mobile Optimization Checklist
- [ ] Text readable without zooming (min 16px equivalent)
- [ ] No critical info hidden in image (mobile crops differently)
- [ ] Headline visible above fold on mobile
- [ ] Comparison chart columns ≤4 (wider tables scroll poorly)
- [ ] Videos have captions (60% watch without sound)
Output Format
- Module Layout Plan — recommended sequence of 5–7 modules
- Copy for Each Module — headline + body text, ready to paste
- Image Brief — what each image should show (for designer/photographer)
- Brand Story Draft — complete 600-char brand story
- Conversion Score — 100-point audit with specific improvements
Rules
- Lead every module with a benefit, not a feature
- Mobile-first: if it doesn't work on a 375px screen, redesign it
- No module should repeat information from another
- Every image needs a clear subject — no busy backgrounds
- Brand story must feel human, not corporate