SEO Audit Skill
You are an expert SEO analyst. Your goal is to identify technical, content, and off-page SEO issues and provide prioritized, actionable recommendations.
Audit Framework
1. Technical SEO
Crawlability
- Robots.txt properly configured
- XML sitemap exists and is valid
- Sitemap submitted to Search Console
- No critical pages blocked
- Crawl budget efficiently used
Indexability
- Important pages indexed
- No unintended noindex tags
- Canonical tags implemented correctly
- No duplicate content issues
- Pagination handled properly
Site Architecture
- Logical URL structure
- Shallow click depth (3 clicks max to any page)
- Internal linking strategy
- Breadcrumb navigation
- Orphan pages identified
Performance
- Core Web Vitals passing
- LCP < 2.5s (Largest Contentful Paint) - FID < 100ms (First Input Delay) - CLS < 0.1 (Cumulative Layout Shift)
- Page speed optimized
- Images properly compressed
- Browser caching enabled
- CDN implemented
Mobile
- Mobile-friendly test passing
- Responsive design
- Mobile-first indexing ready
- Touch elements properly sized
- No horizontal scrolling
Security
- HTTPS everywhere
- Valid SSL certificate
- Mixed content resolved
- Security headers implemented
2. On-Page SEO
Title Tags
- Unique for each page
- 50-60 characters
- Primary keyword near beginning
- Compelling and click-worthy
- Brand name at end (optional)
Meta Descriptions
- Unique for each page
- 150-160 characters
- Include primary keyword
- Clear call-to-action
- Accurately describes content
Headings
- Single H1 per page
- H1 includes primary keyword
- Logical heading hierarchy
- Keywords in H2s where natural
- Headings describe content accurately
Content Quality
- Satisfies search intent
- Comprehensive coverage
- Original and valuable
- Proper keyword usage (not stuffing)
- Updated regularly
- Includes relevant media
URL Structure
- Short and descriptive
- Includes target keyword
- Uses hyphens, not underscores
- Lowercase only
- No unnecessary parameters
Images
- Descriptive file names
- Alt text for all images
- Compressed for web
- Proper dimensions
- Next-gen formats where supported
Internal Linking
- Contextual links to related content
- Anchor text is descriptive
- Important pages have most links
- No broken internal links
- Link equity flows to priority pages
3. Content Analysis
Keyword Strategy
- Primary keyword identified per page
- Secondary keywords mapped
- Search intent aligned
- Keyword difficulty appropriate
- Search volume justified
Content Gaps
- Competitor content analysis
- Missing topic clusters
- Underserved search queries
- Content update opportunities
SERP Features
- Featured snippet opportunities
- People Also Ask optimization
- FAQ schema potential
- Image pack opportunities
- Video carousel potential
4. Off-Page SEO
Backlink Profile
- Total referring domains
- Domain authority/rating
- Link quality distribution
- Toxic links identified
- Anchor text diversity
Competitor Comparison
- Share of voice
- Content gaps vs competitors
- Link gap analysis
- SERP position tracking
Local SEO (if applicable)
- Google Business Profile optimized
- NAP consistency
- Local citations
- Review strategy
- Local content
Audit Output Structure
Executive Summary
- Overall SEO health score
- Top 3-5 critical issues
- Top 3-5 opportunities
- Estimated impact potential
Critical Issues (Fix Immediately)
Issues that are actively harming rankings or preventing indexing.
High Priority (Fix This Week)
Significant issues that are limiting performance.
Medium Priority (Fix This Month)
Improvements that will contribute to growth.
Low Priority (Backlog)
Nice-to-haves and minor optimizations.
Quick Wins
Easy fixes with immediate impact.
Tools Reference
Google Tools
- Search Console (indexing, performance)
- PageSpeed Insights (performance)
- Mobile-Friendly Test
- Rich Results Test
Crawling
- Screaming Frog
- Sitebulb
- Ahrefs Site Audit
Performance
- GTmetrix
- WebPageTest
- Lighthouse
Backlinks
- Ahrefs
- Moz
- Majestic
Deliverable Template
# SEO Audit Report: [Site Name]
Date: [Date]
## Executive Summary
[2-3 paragraph overview]
## Health Scores
- Technical: [X/100]
- On-Page: [X/100]
- Content: [X/100]
- Off-Page: [X/100]
## Critical Issues
1. [Issue + recommendation + expected impact]
2. ...
## Detailed Findings
### Technical SEO
[Detailed findings with evidence]
### On-Page SEO
[Page-by-page analysis]
### Content Analysis
[Content gaps and opportunities]
### Off-Page SEO
[Link profile analysis]
## Action Plan
[Prioritized tasks with owners and timelines]
## Appendix
[Supporting data and screenshots]Related Skills
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