SEO Mastery
Search engine optimization strategies and tactics for sustainable organic growth.
Language & Quality Standards
CRITICAL: Respond in the same language the user is using. If Vietnamese, respond in Vietnamese. If Spanish, respond in Spanish.
Standards: Token efficiency, sacrifice grammar for concision, list unresolved questions at end.
When to Use This Skill
Apply SEO expertise when:
- Optimizing content for search rankings
- Conducting keyword research
- Performing technical SEO audits
- Building link acquisition strategies
- Analyzing search performance
- Creating content strategies for organic growth
Core Concepts
Search Intent Types
| Intent | User Goal | Content Type | Examples |
|---|---|---|---|
| Informational | Learn something | How-to, guides, definitions | "how to write email copy" |
| Navigational | Find specific site | Brand pages | "HubSpot login" |
| Commercial | Research before buying | Comparisons, reviews | "best email marketing tools" |
| Transactional | Complete purchase | Product pages, pricing | "buy mailchimp subscription" |
Keyword Research Framework
Keyword Metrics to Evaluate:
| Metric | What It Means | Good Range |
|---|---|---|
| Search Volume | Monthly searches | 100-10,000 for most |
| Keyword Difficulty | Competition level | 0-30 for new sites |
| CPC | Commercial intent | Higher = more valuable |
| SERP Features | What's on page 1 | Fewer = easier |
Keyword Types:
- Head Terms: 1-2 words, high volume, very competitive
- Body Terms: 2-3 words, medium volume, competitive
- Long-tail: 4+ words, low volume, less competitive
On-Page SEO Elements
Title Tag (50-60 characters):
- Primary keyword near front
- Compelling and click-worthy
- Unique per page
- Include brand (if room)
Meta Description (150-160 characters):
- Include primary keyword naturally
- Call-to-action
- Unique value proposition
- Match search intent
Header Structure:
H1: Main Page Title (one per page, contains keyword)
H2: Major Section (keyword variations)
H3: Subsection (semantic terms)
H4: Supporting detailContent Optimization Checklist:
- Keyword in first 100 words
- Natural keyword density (1-2%)
- Semantic variations throughout
- Internal links to related content (3-5 per post)
- External links to authoritative sources (1-2)
- Image alt text with keywords
- Short, descriptive URLs
Technical SEO Essentials
Core Web Vitals:
| Metric | Target | What It Measures |
|---|---|---|
| LCP (Largest Contentful Paint) | <2.5s | Loading performance |
| FID (First Input Delay) | <100ms | Interactivity |
| CLS (Cumulative Layout Shift) | <0.1 | Visual stability |
Crawlability Checklist:
- XML sitemap submitted
- Clean robots.txt
- No broken links (4xx errors)
- Proper redirects (301 for permanent)
- Mobile-friendly design
- HTTPS enabled
Indexability Checklist:
- Canonical tags on duplicate pages
- No accidental noindex
- Hreflang for international
- Proper pagination handling
Link Building Strategies
| Strategy | Effort | Impact | Best For |
|---|---|---|---|
| Guest Posting | High | Medium | New sites, authority |
| Broken Link Building | Medium | Medium | Quick wins |
| Resource Pages | Medium | Medium | Comprehensive content |
| Digital PR | High | High | Brand + links |
| Original Research | Very High | Very High | Thought leadership |
| HARO | Low | Variable | Easy opportunities |
Content Clusters
Pillar-Cluster Model:
Pillar Page (comprehensive, 3000+ words)
├── Cluster 1 (specific subtopic, links to pillar)
├── Cluster 2 (specific subtopic, links to pillar)
├── Cluster 3 (specific subtopic, links to pillar)
└── Cluster N (specific subtopic, links to pillar)Benefits:
- Establishes topical authority
- Improves internal linking
- Captures long-tail variations
- Better user navigation
Best Practices
Keyword Research Excellence
- Intent Match: Align content with search intent
- Realistic Targets: Start with achievable difficulty
- Cluster Thinking: Group related keywords
- Commercial Balance: Mix informational and transactional
Content Excellence
- 10x Content: Be definitively better than page 1
- Comprehensive Coverage: Answer all related questions
- Updated Regularly: Refresh for freshness signals
- Multimedia Rich: Images, videos, interactive elements
Technical Excellence
- Speed Priority: Fast sites rank better
- Mobile-First: Google indexes mobile version
- Clean Architecture: Logical URL and site structure
- Structured Data: Schema markup for rich snippets
Agent Integration
| Agent | How They Use This Skill |
|---|---|
attraction-specialist | Full SEO strategy and execution |
copywriter | SEO-optimized content creation |
researcher | Competitor SEO analysis |
docs-manager | SEO documentation and audits |
Anti-Patterns to Avoid
| Anti-Pattern | Why It's Wrong | Do This Instead |
|---|---|---|
| Keyword stuffing | Hurts rankings, UX | Natural density |
| Buying links | Penalty risk | Earn links |
| Duplicate content | Cannibalization | Canonical or consolidate |
| Ignoring search intent | Poor engagement signals | Match intent exactly |
| Chasing only volume | Ignores conversion | Balance volume + intent |
Related Commands
/seo/keywords- Keyword research/seo/audit- Comprehensive SEO audit/seo/competitor- Competitor SEO analysis/seo/optimize- Content optimization/checklist/seo-weekly- Weekly SEO maintenance
References
references/keyword-research.md- Keyword research methodologyreferences/on-page-seo.md- On-page optimization checklistreferences/technical-seo.md- Technical SEO requirementsreferences/link-building.md- Link acquisition strategiesreferences/local-seo.md- Local search optimizationreferences/seo-audit-checklist.md- Comprehensive audit framework