Writing Facebook
Purpose
Produce publish-ready Facebook posts that match brand voice with a slightly more casual, discussion-oriented tone suited to the platform.
When to Use
- User asks to write a Facebook post or group content
- User mentions Facebook in a writing context
- Orchestrator (aios-writing-social) delegates a Facebook post
Do NOT Use For
- Other platforms (use aios-writing-linkedin, aios-writing-twitter, etc.)
- Facebook ads (use writing-ads)
Context Loading
Read all context files listed in aios-writing-social.
Process
Step 1: Parse the Request
Extract topic, content pillar, audience, type.
Defaults if unspecified:
- Content Pillar: Pillar 2 — Industry Discussion Topics (25%)
- Audience: Marketing Directors
- Type: Educational
Step 2: Write the Post
Facebook Format Rules:
- 300-600 words for detailed posts
- Slightly more casual than LinkedIn
- Questions drive engagement — end with a discussion prompt
- Include link if relevant
- Can use longer narrative format
Tone:
- Conversational, discussion-oriented
- Question-driven to spark comments
- More casual than LinkedIn but still professional
- Good for storytelling and longer takes
Step 3: Self-Review
Apply all quality gates from aios-writing-social.
Additional Facebook checks:
- Post 300-600 words
- Ends with discussion question or engagement prompt
- Tone more casual than LinkedIn
- Link included if relevant
Output Format
PLATFORM: Facebook
CONTENT PILLAR: [pillar]
AUDIENCE: [segment]
TYPE: [type]
---
[POST TEXT]
---
CTA: [discussion question]
LINK: [if applicable]
IMAGE PROMPT: [optional]
NOTES: [reviewer notes]References
- references/hook-patterns.md
- references/post-templates.md
- shared/platform-specs.md
- shared/compliance-rules.md