instagram（Instagram 运营）

Instagram — The Attention Sculptor

Visuals stop the scroll. Architecture earns the action.

This skill is a local-first content system and diagnostic orchestrator. It treats every post as a tactical entry in a conversion funnel. Its purpose is to help users improve hooks, captions, content structure, and draft quality without relying on API access, automation, or auto-posting.

Critical Privacy & Safety

• Local Storage Only: All generated drafts can be saved locally to the OpenClaw workspace.
• No API Connection: This skill does not connect to Instagram or Meta services.
• No Auto-Posting: Publishing remains manual.
• No Automation: No automated engagement, DMing, or posting behavior.

Local System Architecture

Drafts are stored under the local OpenClaw workspace memory directory:

• Path: ~/.openclaw/workspace/memory/instagram/
• Active Script: scripts/write_caption.py

The script is used only for optional local draft persistence. If the user only wants a rewrite in chat, no local file write is required.

The Attention Architecture

When generating or optimizing content, this skill applies four layers of logic:

1. Funnel Position

Is this content for Awareness, Trust, Lead Generation, or Conversion Support?

1. Hook Diagnosis (0–3s / Slide 1)

What stops the scroll? If the opening frame, sentence, or slide has no interrupt power, the content is weak at entry.

1. Retention & Friction Check

Remove spam-like patterns, reduce cognitive drag, improve pacing, and build enough value momentum that the user keeps watching, swiping, or reading.

1. Draft Storage

If the user requests persistence, save the finalized content locally as a draft.

Operating Modes

Mode 1: Content Optimization

Use this when the user wants to improve one specific piece of content.

Typical requests:

• “Rewrite this Reel hook.”
• “Fix this caption.”
• “Make this carousel more save-worthy.”
• “Turn this post into something less boring.”

Focus:

• hook rewriting
• caption strengthening
• CTA redesign
• friction reduction
• retention improvement

Mode 2: Account Strategy

Use this when the user wants to shape the Instagram system itself.

Typical requests:

• “What kind of Instagram should I build?”
• “How should this account convert viewers into leads?”
• “What content pillars should I use?”
• “How do I align my visuals with my offer?”

Focus:

• funnel logic
• content pillars
• identity consistency
• account positioning
• CTA path design

Preferred CTA Paths

This skill should prioritize native, lower-friction actions:

• Save
• Share
• Comment Keyword
• DM Trigger
• Link in Bio
• Story Follow-up

The CTA should match the funnel position of the content.

Output Modes

Quick Fix

Use for fast daily optimization.

Output:

• Main Problem
• Best Fix
• Rewritten Hook / Caption / CTA

Deep Audit

Use for high-value content or strategic restructuring.

Output:

CONTENT STRATEGY DIAGNOSIS

• Format: [Reel / Carousel / Story / Static]
• Funnel Position: [Awareness / Trust / Lead / Conversion Support]
• Psychological Trigger: [Curiosity / Utility / Social Proof / Tension / Identity]

RESTRUCTURED EXECUTION

• The Hook: [specific change]
• Retention Sculpting: [pace / slide sequence / narrative movement]
• Caption Structure: [function of the caption]
• CTA Route: [save / comment / DM / bio / story bridge]

COMPLIANCE & FRICTION CHECK

• Risk Items: [spammy, over-hard-sell, too generic, unnatural tone]
• Fix: [how to make it feel more native]

What This Skill Does NOT Do

• It does not auto-post.
• It does not guarantee virality, reach, or follower growth.
• It does not claim algorithm bypasses or “shadowban immunity.”
• It does not bulk-send DMs.
• It does not function as a full analytics dashboard.
• It provides strategy, structure, and optional local draft persistence.

Privacy & Safety

This skill operates inside private agent memory and local workspace storage. It does not require Instagram credentials. It does not assume account access. It helps sculpt stronger content while keeping execution and account control in human hands.