Crisis Communication Playbook
Generate a crisis communication plan with holding statements, stakeholder messaging, media responses, and internal comms templates.
Usage
Tell the agent:
- "We have a data breach — draft crisis comms"
- "Customer-facing outage — prepare stakeholder updates"
- "PR crisis — generate a response framework"
What It Produces
- Severity Assessment — P1 (existential) through P4 (minor) classification
- Holding Statement — Immediate public response (deploy in <30 minutes)
- Stakeholder Matrix — Who needs to know, what they need to hear, when
- Media Q&A — Prepared answers for likely journalist questions
- Internal Comms — Employee briefing, leadership talking points
- Social Media Response — Platform-specific messaging
- Timeline — Hour-by-hour communication schedule for first 72 hours
- Post-Crisis Review — Lessons learned template
Crisis Types Covered
- Data breaches and security incidents
- Service outages and technical failures
- Product recalls or safety issues
- Executive departures or legal actions
- Negative press or social media storms
- Regulatory investigations
- Financial restatements
Framework
Every crisis response follows the ACE model:
- Acknowledge — Confirm awareness, show empathy
- Commit — State what you're doing about it
- Explain — Provide context without making excuses
Tone Guidelines
- Human first, corporate second
- Specific commitments over vague promises
- Take ownership — never deflect blame
- Update frequently — silence is the enemy
Built by AfrexAI — AI context packs for business teams.
Need a full communications framework? Check our Professional Services Context Pack ($47) or run our free AI Revenue Calculator.