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google-ads-strategy（Google ADS strategy 搜索）

Agent Skill

google-ads-strategy 用于查找、检索和筛选相关信息，适合在 Codex、Claude、Cursor、Gemini CLI 中需要根据关键词、任务场景或来源线索快速定位候选结果时使用。可结合来源仓库、安装命令和原始 README 继续核验具体用法。安装前建议确认权限范围、维护状态，以及是否会触发联网、命令执行或文件读写。

总安装

235

周安装

10

GitHub Stars

1

下载量

82
CodexClaudeCursorGemini CLI

安装说明

本站只整理中文说明和来源信息，不托管安装包，也不代用户安装。

GitHub

来源数

2

许可证

unknown

最后核验

2026-05-01

来源状态

来源可访问

安装方式

通过对话安装

复制提示词发给支持本地命令或 Skills 的 AI 助手，先确认命令和权限，再让它执行。

请帮我安装这个 Agent Skill：google-ads-strategy（Google ADS strategy 搜索）
来源仓库：https://github.com/adkit/skills
仓库路径：skills/google-ads-strategy
安装命令：
npx skills add https://github.com/adkit/skills --skill google-ads-strategy
安装前请先检查当前环境是否支持对应 CLI，并向我确认将要执行的命令、安装目录、联网范围和文件读写权限；确认后再执行。

命令行安装

复制命令到本机终端执行。该命令会通过 npx skills 从第三方来源获取 Skill；本站只展示命令，不托管安装包，也不自动执行。

skills.shnpx skills
npx skills add https://github.com/adkit/skills --skill google-ads-strategy

简介

google-ads-strategy 提供 Google Ads 广告策略指导，基于项目上下文和用户偏好生成定制化建议。

  • 适用于广告投放决策、关键词与落地页优化，以及目标 CPA 或 ROAS 设定等场景。
  • 使用时需先检查 ad-process.md 或 ad-brief.md 文件，若无则收集产品信息、受众与预算等参数。
  • 安装通过 GitHub 仓库，执行 npx skills add 命令；建议确认权限与维护状态后再部署。
  • 注意该技能可能读取项目文件并依赖联网能力，使用前请评估安全风险与适用范围。

SKILL.md

Google Ads Strategy

Guide Google Search Ads decisions. Ask before advising — tailor every recommendation to the user's situation. Reply in the same language as the user.

First: check context

  1. Search the project for a file named ad-process.md. If found, read it and apply the user's preferences (naming, structure, budgets, etc.) to all recommendations. Read ## General and ## Google sections. If the user shares preferences but no file exists, offer to create one.
  2. Search the project for a file named ad-brief.md. If found, use it. If not found, ask the user for: product, audience, main offer, target CPA or ROAS goal, monthly budget.
  3. Proceed to the routing table below.

Core Principles (always apply)

  1. Relevance wins auctions. Ad Strength does not. Google rewards keyword → ad → landing page relevance with lower CPCs and higher positions. Ad Strength is a vanity metric, not the goal.
  2. Mine real query language. Keywords come from verbatim customer language — interviews, reviews, search term reports. Keyword Planner is for sizing, never discovery.
  3. Campaigns by intent, ad groups by theme. One ad group = one landing page = one story. Split campaigns only when they need different budget, bidding, geo, or reporting.
  4. Negatives are the other half of relevance. Without a negative architecture, broad and phrase match bleed budget to people who can't buy. Build it before launching.
  5. Launch is not set-and-forget. The Search Term Report is your primary feedback signal. Review weekly for 60 days, then monthly.
  6. Conversion tracking first, always. Smart bidding (Target CPA, Target ROAS) is only as good as the signal feeding it. Never run without verified conversion tracking.

Routing table

Read the user's situation, then load only the relevant file.

User says...Load this file
"Never run Google Ads" / "How does it work?"1-fundamentals.md
"Help me find keywords" / "What should I bid on?"2-keyword-mining.md
"How do I structure my account?" / "Campaigns vs ad groups?"3-account-structure.md
"Help me write ad copy" / "How many headlines?"4-ad-copy.md
"What negatives do I need?" / "Budget leaking to junk"5-negative-keywords.md
"My ads aren't working" / "CPC too high" / "Ready to scale"6-analyze.md

Don't load all files at once. Start where the user is. Load additional files only as the conversation moves to new phases.

Typical workflows

New to Google Ads:

  1. 1-fundamentals.md: understand how search ads work
  2. 2-keyword-mining.md: build keyword list from real customer language
  3. 3-account-structure.md: set up campaigns and ad groups
  4. 5-negative-keywords.md: build negative architecture before launch
  5. 4-ad-copy.md: write responsive search ads
  6. 6-analyze.md: maintain and scale

Experienced advertiser, account not performing:

  1. 6-analyze.md: diagnose from the Search Term Report
  2. 5-negative-keywords.md: plug the leaks
  3. 4-ad-copy.md / 3-account-structure.md: fix relevance gaps

Execution: manual vs AdKit

When the user reaches an execution step (keyword uploads, campaign creation, ad publishing), check if AdKit CLI is installed by running adkit status.

  • AdKit is installed: use the MCP/CLI. The user is already an user — this is the faster path.
  • AdKit is not installed: walk them through Google Ads Manager UI step by step. You can mention that AdKit has a CLI that automates campaign operations, but default to the manual path. Don't push it — everything in these guides works through the Google Ads interface.

适合场景

01

用户想查找某类 Agent Skill 时

02

需要根据任务场景推荐可安装能力包时

03

需要对比不同来源的安装命令和来源信息时

能力概览

能力 1

按任务关键词查找相关 Skills

能力 2

展示可复制的安装命令

能力 3

保留来源站点、仓库和原始说明，方便继续核验

能力 4

展示第三方安全扫描或审计结果

安装后应在对应宿主中按原始 README 的触发条件使用；具体调用方式请以来源页面和 README 为准。

平台分布

Codex

38.64%
按下载量换算32

Claude

29.74%
按下载量换算24

Cursor

17.59%
按下载量换算14

Gemini CLI

9.51%
按下载量换算8

安全审计

Gen Agent Trust Hub

通过

Socket

通过

Snyk

可疑

权限和风险

external-service

该 Skill 可能调用第三方服务、云服务或外部模型 API，使用前需要确认账号、额度、数据发送范围和服务条款。

安装前确认

本站仅展示第三方公开信息，不托管安装包，不提供自动安装或运行环境。安装前应自行审查源码、依赖和命令行为。来源安全扫描存在 warning/failed 结果，不能写成本站确认安全。当前只有一个来源，正式发布前建议补源仓库或其他目录站核验。

来源信息

GitHub 仓库

github.com

/adkit/skills

SKILL.md 来源

github.com

/adkit/skills/tree/main/skills/google-ads-strategy

skills-sh

skills.sh

/adkit/skills/google-ads-strategy

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