- name
- ad-copy-system
- description
- AudienceLab ad copywriting system. Complete framework for creating high-converting ad scripts, headlines, and hooks. Use when writing ad copy for YourAgency clients, creating marketing materials, or building out offer messaging. Covers avatar creation, diary entry method, ad architecture (Interrupt→Engage→Educate→Offer), and legendary copywriter style prompts.
- version
- 1.0.0
Ad Copy AI System (from AudienceLab)
Overview
A multi-step system that creates deeply resonant ad copy by first building detailed customer avatars, then channeling their emotions into ad scripts. Used by YourName at AudienceLab — proven framework.
Pre-Step: Market Research
Ask: "Why would [niche] want [specific service]?" This info feeds all future prompts.
Step 1: Perfect Persona Prompting
Create 5 customer avatars, one for each Stage of Awareness (from Breakthrough Advertising):
- Unaware — Doesn't know they have a problem
- Problem Aware — Knows the problem, doesn't know solutions exist
- Solution Aware — Knows solutions exist, doesn't know your product
- Product Aware — Knows your product, hasn't bought yet
- Most Aware — Knows your product, just needs the right offer
Avatar Template (each avatar ~900+ words):
1. Avatar Details
- Stage of Awareness:
- Name:
- Gender:
- Job:
- Annual Salary in USD:
2. Personal Profile
- Top 5 Favorite movies:
- Top 5 Favorite books:
- Top 5 visited websites:
- Top 5 relevant social media influencers:
3. Psychographics
- 5 Personality Traits:
- 5 Values:
- 5 Interests:
4. Pain Profile
- Big Secret Fear:
- Big Complaint from the Existing Solution:
- Top 5 Primary Pain Points:
5. Desire Profile
- Big Secret Desire:
- Big Lifestyle Desire:
- Top 5 Primary Desires:
- Top 5 Emotions/Feelings:
- Top 5 Beliefs/Identifications:
6. Shopping Behaviour
- Top 3 Primary Decision Triggers:
- Purchase Frequency:
- Prior Purchases:
- Average Order Value:
- Preferred Channels:
7. Wants
- Wants to gain:
- Wants to be:
- Wants to do:
- Wants to save:
- Wants to avoid:
8. Three-Dimensional Profile
- Seeing:
- Thinking:
- Hearing:
- Feeling:
- Saying:
- Doing:Start with the problem-aware avatar.
Step 2: Diary Entry Method
Imagine you ARE the problem-aware avatar. Write a 1000+ word diary entry using:
- Passionate, visceral, emotional language
- Deepest feelings, fears, and desires
- Start with "Dear Diary,"
- Channel the psychographics, pain profile, desire profile, wants, and 3D profile
Step 3: Ad Architecture
Rewrite the diary entry as an expert copywriter would — describing the same feelings/emotions with granular detail to the prospect. Use this 4-part structure:
1. INTERRUPT (5-30 seconds)
Grab attention using one of six hook types:
- A: Towards Pleasure — Paint the dream outcome
- B: Away From Pain — Highlight what they're suffering from
- C: Shocking Statistic — True stat related to their problem/desire
- D: Physical Focus — Point to something on screen/in hand ("See this document...")
- E: High-Value Curiosity — Lead with value but create curiosity gap
- F: Testimonial Hook — "Meet X who achieved Y..."
2. ENGAGE (15-30 seconds)
Showcase authority:
- Introduce yourself + credibility
- Why they should listen to YOU
- Example: "Hi my name's [Name] and since [year] I've helped over [number] people [achieve result] using [unique method]..."
3. EDUCATE (30 sec - 2 min)
Teach something valuable related to their pain/desire:
- Give 3 problems they face + solutions
- Share an insight they didn't know
- Build trust through value
4. OFFER (30 sec - 1 min)
Transition to the CTA:
- Clear next step ("Click the link below to...")
- Optional: Show what happens when they click
- Reduce friction by walking through the process
Copy Rules:
- Active Voice
- Conversational, friendly but persuasive tone
- Speak directly to reader
- Perfect US grammar
- 6th/7th-grade readability
- Benefits split into: functional, dimensional, emotional
Extra Layering Prompts (Style Variations)
After creating the base ad, create variations in these styles:
- Harmon Brothers — Humorous, entertaining, viral-style
- Gary Halbert — Direct response legend, urgent, personal
- Dan Kennedy — No BS, hard-hitting, deadline-driven
- Batman — Dark, dramatic, mysterious
- Frank Kern — Casual, story-based, lifestyle-focused
Each variation: 500 words, targeting problem-aware avatar. Don't mention the copywriter by name.
Headlines & Hooks Generator
Create 25 unique headlines/hooks following these principles:
- Human connection — overlooked but engaging details
- Human interest — unusual, provocative, compelling backstory
- Relatable and compelling — "You've Got To Be Kidding Me!" reaction
- Almost unbelievable — intriguing but credible
- Legitimate payoff — delivers on the intrigue
Example Headlines (gold standard):
- "Amazing Secret Discovered By One-Legged Golfer Adds 50 Yards To Your Drives..."
- "Tax-Slashing Secrets Of A College Drop-Out Who Scares The IRS To Death!"
- "How Does An Out-Of-Shape 55-Year-Old Golfer... Still Consistently Humiliate PGA Pros?"
- "Ex-Financial Advisor Breaks Silence On The 60-Second Investment Strategy..."
Usage Notes
- This system works for ANY niche — just fill in the brackets
- Start with problem-aware avatar (highest conversion potential)
- The diary entry is the secret sauce — it unlocks emotional language
- Use for YourAgency client campaigns, YourClient marketing, and any offer
- Can be used for email sequences, landing pages, and video scripts too