Lead Research Assistant
This skill helps you identify and qualify potential leads for your business by analyzing your product/service, understanding your ideal customer profile, and providing actionable outreach strategies.
When to Use This Skill
- Finding potential customers or clients for your product/service
- Building a list of companies to reach out to for partnerships
- Identifying target accounts for sales outreach
- Researching companies that match your ideal customer profile
- Preparing for business development activities
What This Skill Does
- Understands Your Business: Analyzes your product/service, value proposition, and target market
- Identifies Target Companies: Finds companies that match your ideal customer profile based on:
- Industry and sector - Company size and location - Technology stack and tools they use - Growth stage and funding - Pain points your product solves
- Prioritizes Leads: Ranks companies based on fit score and relevance
- Provides Contact Strategies: Suggests how to approach each lead with personalized messaging
- Enriches Data: Gathers relevant information about decision-makers and company context
How to Use
Basic Usage
Simply describe your product/service and what you're looking for:
I'm building [product description]. Find me 10 companies in [location/industry]
that would be good leads for this.With Your Codebase
For even better results, run this from your product's source code directory:
Look at what I'm building in this repository and identify the top 10 companies
in [location/industry] that would benefit from this product.Advanced Usage
For more targeted research:
My product: [description]
Ideal customer profile:
- Industry: [industry]
- Company size: [size range]
- Location: [location]
- Current pain points: [pain points]
- Technologies they use: [tech stack]
Find me 20 qualified leads with contact strategies for each.Instructions
When a user requests lead research:
- Understand the Product/Service
- If in a code directory, analyze the codebase to understand the product - Ask clarifying questions about the value proposition - Identify key features and benefits - Understand what problems it solves
- Define Ideal Customer Profile
- Determine target industries and sectors - Identify company size ranges - Consider geographic preferences - Understand relevant pain points - Note any technology requirements
- Research and Identify Leads
- Search for companies matching the criteria - Look for signals of need (job postings, tech stack, recent news) - Consider growth indicators (funding, expansion, hiring) - Identify companies with complementary products/services - Check for budget indicators
- Prioritize and Score
- Create a fit score (1-10) for each lead - Consider factors like: - Alignment with ICP - Signals of immediate need - Budget availability - Competitive landscape - Timing indicators
- Provide Actionable Output For each lead, provide:
- Company Name and website - Why They're a Good Fit: Specific reasons based on their business - Priority Score: 1-10 with explanation - Decision Maker: Role/title to target (e.g., "VP of Engineering") - Contact Strategy: Personalized approach suggestions - Value Proposition: How your product solves their specific problem - Conversation Starters: Specific points to mention in outreach - LinkedIn URL: If available, for easy connection
- Format the Output Present results in a clear, scannable format:
# Lead Research Results ## Summary - Total leads found: [X] - High priority (8-10): [X] - Medium priority (5-7): [X] - Average fit score: [X] --- ## Lead 1: [Company Name] **Website**: [URL] **Priority Score**: [X/10] **Industry**: [Industry] **Size**: [Employee count/revenue range] **Why They're a Good Fit**: [2-3 specific reasons based on their business] **Target Decision Maker**: [Role/Title] **LinkedIn**: [URL if available] **Value Proposition for Them**: [Specific benefit for this company] **Outreach Strategy**: [Personalized approach - mention specific pain points, recent company news, or relevant context] **Conversation Starters**: - [Specific point 1] - [Specific point 2] --- [Repeat for each lead] - Offer Next Steps
- Suggest saving results to a CSV for CRM import - Offer to draft personalized outreach messages - Recommend prioritization based on timing - Suggest follow-up research for top leads
Examples
Example 1: From Lenny's Newsletter
User: "I'm building a tool that masks sensitive data in AI coding assistant queries. Find potential leads."
Output: Creates a prioritized list of companies that:
- Use AI coding assistants (Copilot, Cursor, etc.)
- Handle sensitive data (fintech, healthcare, legal)
- Have evidence in their GitHub repos of using coding agents
- May have accidentally exposed sensitive data in code
- Includes LinkedIn URLs of relevant decision-makers
Example 2: Local Business
User: "I run a consulting practice for remote team productivity. Find me 10 companies in the Bay Area that recently went remote."
Output: Identifies companies that:
- Recently posted remote job listings
- Announced remote-first policies
- Are hiring distributed teams
- Show signs of remote work challenges
- Provides personalized outreach strategies for each
Tips for Best Results
- Be specific about your product and its unique value
- Run from your codebase if applicable for automatic context
- Provide context about your ideal customer profile
- Specify constraints like industry, location, or company size
- Request follow-up research on promising leads for deeper insights
Related Use Cases
- Drafting personalized outreach emails after identifying leads
- Building a CRM-ready CSV of qualified prospects
- Researching specific companies in detail
- Analyzing competitor customer bases
- Identifying partnership opportunities