Content Brief Generator
SERP Analysis → Content Brief → Outrank Competition
Goal
Not rewriting competitors, but analyzing them to write better content.
| Wrong Approach | Right Approach |
|---|---|
| Rewrite Top 10 articles | Analyze Top 10 intent |
| Copy content structure | Find gaps (what they missed) |
| Merge competitor content | Outperform (add original data/cases) |
Workflow
Step 1: SERP Scraping
Input: Target keyword
↓
Scrape Top 10 results:
- Title
- URL
- Meta description
- Page content (H1, H2, H3 structure)
- Word count
- Content type (listicle, how-to, guide, comparison, etc.)Step 2: Intent Analysis
| Dimension | Description |
|---|---|
| Search Intent | Informational / Commercial / Transactional / Navigational |
| Content Format | 90% are listicles? You should write a listicle too |
| Content Depth | Average word count? Exceed the average |
| SERP Features | Featured Snippet? PAA? Video? |
Step 3: Topic Extraction
Extract common topics covered by Top 10:
Example keyword: "how to start a podcast"
Top 10 coverage:
✓ Equipment selection (10/10)
✓ Recording software (9/10)
✓ Hosting platforms (8/10)
✓ Cover design (7/10)
✓ Promotion strategy (6/10)Rule: Topics covered by >50% = must include
Step 4: Gap Analysis
Find content competitors don't cover or cover poorly:
Gap opportunities:
- 2024 AI tool recommendations (only 2/10 mention)
- Monetization strategies (most skim over)
- Real cost breakdown (no specific numbers)
- Common failure reasons (few cover negative angle)Rule: Gaps = your differentiation opportunity
Step 5: Brief Generation
Output Format: Content Brief
# Content Brief: [Target Keyword]
## Search Intent
[Informational/Commercial/etc.] - [One sentence describing what users want]
## Content Format
Recommended: [Listicle / How-to Guide / Comparison / etc.]
Reason: X/10 of Top 10 use this format
## Target Word Count
Minimum: [Top 10 average word count]
Recommended: [Average + 20%] to outperform competition
## Must-Have Topics
| Topic | Coverage | Suggested Depth |
|-------|----------|-----------------|
| [Topic 1] | 10/10 | Detailed |
| [Topic 2] | 9/10 | Detailed |
| [Topic 3] | 8/10 | Medium |
## Gap Opportunities (Differentiators)
| Gap | Why It's an Opportunity | Suggested Angle |
|-----|-------------------------|-----------------|
| [Gap 1] | Only 2/10 mention | [Specific suggestion] |
| [Gap 2] | Shallow coverage | [Specific suggestion] |
## Recommended H2 Structure
1. [H2 Title] - Covers [Topic]
2. [H2 Title] - Covers [Topic]
3. [H2 Title] - Gap opportunity: [Gap]
4. ...
## E-E-A-T Recommendations
- **Experience**: Add [specific suggestion, e.g., real case/screenshots]
- **Expertise**: Cite [data sources/expert opinions]
- **Original Value**: [What can you provide that competitors don't]
## SERP Feature Opportunities
- [ ] Featured Snippet: [Opportunity exists? Format suggestion]
- [ ] PAA: [Related questions list]
- [ ] Video: [Video needed?]
## Internal Link Suggestions
- Link to: [Related existing pages]
- Get links from: [Which pages should link to this article]Usage
# Generate content brief
/seo content-brief "target keyword"
# Then write content using the brief
/seo content-writer --brief [brief-file]Related Skills
| Upstream | This Skill | Downstream |
|---|---|---|
| 30x-seo-keywords | 30x-seo-content-brief | 30x-seo-content-writer |
| 30x-seo-plan | ↓ Analyze SERP | ↓ Write per brief |
Important Notes
- No plagiarism: Brief is an analysis tool, not a copying tool
- Original first: Gap sections must have original content
- E-E-A-T: Every piece needs real experience/data
- Timeliness: Competitors change, briefs have expiration
[PROTOCOL]: Update this header on changes, then check CLAUDE.md